Display Advertising Display Advertising Ad Formats and Placements

Question 1

What are the pixel dimensions of the standard IAB leaderboard banner?

Accepted Answer

728×90

Answer

The leaderboard banner is 728×90 pixels, one of the most widely used IAB standard ad sizes placed at the top of web pages.

Question 2

Which standard IAB display ad size is commonly called the 'medium rectangle'?

Accepted Answer

300×250

Answer

The 300×250 pixel unit is the IAB medium rectangle, consistently the highest-performing and most requested display ad size.

Question 3

What is a 'wide skyscraper' display ad unit?

Accepted Answer

A tall, narrow vertical banner typically 160×600 pixels

Answer

The wide skyscraper is a 160×600 pixel vertical ad unit placed in sidebars, offering high visibility alongside main content.

Question 4

What does 'IAB' stand for in the context of digital display advertising standards?

Accepted Answer

Interactive Advertising Bureau

Answer

IAB stands for Interactive Advertising Bureau, the industry trade group that sets technical standards including standard ad sizes.

Question 5

Which of the following is NOT a recognized standard IAB display ad size?

Accepted Answer

400×300

Answer

400×300 is not an IAB standard ad size; the recognized units include 300×250, 728×90, 160×600, and others defined in the IAB New Ad Portfolio.

Display Advertising Practice Test