Display Advertising Display Advertising Targeting

Question 1

Which targeting method serves ads to users based on their previous browsing behavior across websites?

Accepted Answer

Behavioral targeting

Answer

Behavioral targeting uses cookies and tracking pixels to serve ads based on a user's past online behavior and browsing history.

Question 2

What is contextual targeting in display advertising?

Accepted Answer

Matching ads to the content of the webpage being viewed

Answer

Contextual targeting matches display ads to webpages whose content is relevant to the product or service being advertised.

Question 3

Which type of audience targeting allows advertisers to reach people who have already visited their website?

Accepted Answer

Remarketing

Answer

Remarketing (also called retargeting) lets advertisers display ads specifically to users who have previously visited their website or app.

Question 4

What are 'lookalike audiences' in display advertising?

Accepted Answer

New users who share characteristics with your existing customers

Answer

Lookalike audiences are groups of new users identified by ad platforms as sharing traits and behaviors similar to your existing customers or converters.

Question 5

What is 'in-market' audience targeting?

Accepted Answer

Reaching users actively researching or planning to buy a specific product category

Answer

In-market audiences target users that Google's or another platform's signals indicate are actively researching or intending to purchase a specific product or service.

Display Advertising Practice Test

Display Advertising Practice Test

Display Advertising Display Advertising Targeting