Display Advertising Display Advertising Creative Best Practices

Question 1

What is the recommended maximum file size for display ad creatives according to Google Ads standards?

Accepted Answer

150 KB

Answer

Google Ads and most ad networks recommend display ad file sizes not exceed 150 KB to ensure fast loading and a good user experience across devices and connection speeds.

Question 2

What is 'banner blindness' in display advertising?

Accepted Answer

Users' tendency to unconsciously ignore display ad placements due to habituation

Answer

Banner blindness is the psychological phenomenon where users learn to tune out display ads—especially those in predictable locations like the top or right sidebar—because they have become accustomed to ignoring them.

Question 3

What is the primary purpose of a 'call to action' (CTA) in a display ad?

Accepted Answer

Directing users to take a specific next step, such as 'Shop Now' or 'Learn More'

Answer

A CTA is the action-oriented text or button in a display ad that tells users exactly what step to take next, creating urgency and guiding them toward the advertiser's desired conversion.

Question 4

What HTML5 feature has largely replaced Adobe Flash for animated display ads?

Accepted Answer

HTML5 Canvas and CSS animations

Answer

HTML5 Canvas, CSS3 animations, and JavaScript have replaced Flash for interactive and animated display ads because they are supported natively across browsers without requiring plugins.

Question 5

What does 'above the fold' mean in display advertising creative placement?

Accepted Answer

The portion of a webpage visible without scrolling, where ads have highest visibility

Answer

Above the fold refers to the area of a webpage immediately visible when it loads without scrolling—ad placements in this zone typically receive higher viewability and better engagement rates.

Display Advertising Practice Test

Display Advertising Practice Test

Display Advertising Display Advertising Creative Best Practices