CRM Software Trivia 2

Question 1

Which company invented the term 'Customer Relationship Management' (CRM) in the early 1990s?

Accepted Answer

Siebel Systems

Answer

Siebel Systems, founded by Tom Siebel in 1993, is widely credited with popularizing the CRM term and category.

Question 2

What was Salesforce's revolutionary business model innovation when it launched in 1999?

Accepted Answer

Delivering CRM software over the internet as a subscription (SaaS)

Answer

Salesforce pioneered delivering enterprise software as a web-based subscription service (SaaS), disrupting the traditional packaged software model.

Question 3

What does 'API' stand for, and why is it important for CRM systems?

Accepted Answer

Application Programming Interface — enables integration with other software

Answer

API (Application Programming Interface) enables CRM systems to connect and exchange data with other applications.

Question 4

Which CRM platform was originally built by a startup founded in a San Francisco apartment in 1999?

Accepted Answer

Salesforce

Answer

Salesforce was founded in 1999 by Marc Benioff and Parker Harris in a one-bedroom apartment in San Francisco.

Question 5

What year was HubSpot founded, and by whom?

Accepted Answer

2006, by Brian Halligan and Dharmesh Shah

Answer

HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah, both MIT graduates who met while pursuing degrees.

CRM - Software Practice Test