CRM Software Trivia 2

Question 1

Which company invented the term 'Customer Relationship Management' (CRM) in the early 1990s?

Accepted Answer

Siebel Systems

Answer

Salesforce

Answer

SAP

Answer

Oracle

Question 2

What was Salesforce's revolutionary business model innovation when it launched in 1999?

Accepted Answer

Delivering CRM software over the internet as a subscription (SaaS)

Answer

AI-powered sales forecasting

Answer

Mobile-first CRM design

Answer

Open-source CRM licensing

Question 3

What does 'API' stand for, and why is it important for CRM systems?

Accepted Answer

Application Programming Interface — enables integration with other software

Answer

Automated Process Interface — automates workflows

Answer

Advanced Performance Index — measures system speed

Answer

Authenticated Protocol Integration — secures data transfer

Question 4

Which CRM platform was originally built by a startup founded in a San Francisco apartment in 1999?

Accepted Answer

Salesforce

Answer

Microsoft Dynamics

Answer

SAP CRM

Answer

HubSpot

Question 5

What year was HubSpot founded, and by whom?

Accepted Answer

2006, by Brian Halligan and Dharmesh Shah

Answer

2004, by Marc Benioff

Answer

2001, by Bill Gates

Answer

2010, by Larry Ellison

Question 6

What is 'Salesforce AppExchange'?

Accepted Answer

A marketplace for third-party apps and integrations that extend Salesforce functionality

Answer

A currency exchange service for international deals

Answer

A feature for exchanging data between Salesforce orgs

Answer

A stock trading platform for Salesforce shares