CRM CRM Data Management

Question 1

What is 'data deduplication' in CRM systems?

Accepted Answer

The process of identifying and merging duplicate records to maintain data quality

Answer

Backing up CRM data twice

Answer

Encrypting sensitive customer data

Answer

Archiving old customer records

Question 2

What is a 'mandatory field' (required field) in CRM data entry?

Accepted Answer

A field that must be filled in before a record can be saved

Answer

A field that auto-populates from external sources

Answer

A field visible only to administrators

Answer

A field calculated from other fields

Question 3

What is CRM data 'normalization'?

Accepted Answer

Standardizing data formats for consistency, such as phone number formatting

Answer

Converting all data to normal distribution

Answer

Backing up data to multiple locations

Answer

Reducing database size by compressing data

Question 4

What does 'CRM data enrichment' involve?

Accepted Answer

Automatically appending additional information to existing CRM records from external data sources

Answer

Making the CRM interface more visually appealing

Answer

Encrypting sensitive customer data

Answer

Removing outdated data from the CRM

Question 5

What is 'data governance' in the context of CRM management?

Accepted Answer

A framework of policies, roles, and procedures ensuring CRM data quality, security, and appropriate use

Answer

Government regulations for customer data

Answer

The process of archiving old CRM records

Answer

Software tools for CRM administration

Question 6

What is 'GDPR' and how does it impact CRM data management?

Accepted Answer

The General Data Protection Regulation requiring explicit consent and data rights for EU citizens' personal data

Answer

A CRM software standard

Answer

A global database performance rating

Answer

A customer relationship scoring system