CRM Trivia 2 — Questions and Answers
Question 1: Which CRM platform was originally founded as a company called 'The Customer Company'?
- Salesforce (Correct answer)
- HubSpot
- Zoho
- Microsoft Dynamics
Correct answer: Salesforce
Salesforce rebranded itself as 'The Customer Company' to emphasize its focus on customer relationship management.
Question 2: What does the acronym 'SFA' stand for in CRM terminology?
- Sales Force Automation (Correct answer)
- System Function Analysis
- Software Feature Access
- Sales Funnel Analytics
Correct answer: Sales Force Automation
Sales Force Automation (SFA) refers to CRM tools that automate repetitive sales tasks like follow-ups and pipeline tracking.
Question 3: Which year was HubSpot CRM launched as a free standalone product?
- 2014 (Correct answer)
- 2010
- 2016
- 2012
Correct answer: 2014
HubSpot launched its free CRM product in 2014, separating it from its paid marketing platform.
Question 4: In CRM, what is a 'touchpoint'?
- Any interaction between a customer and the business (Correct answer)
- A physical kiosk in a store
- A sales quota milestone
- A type of CRM software module
Correct answer: Any interaction between a customer and the business
A touchpoint is any interaction or contact a customer has with a brand across any channel or stage of the customer journey.
Question 5: Which CRM system introduced the concept of 'AppExchange' as a marketplace for third-party integrations?
- Salesforce (Correct answer)
- Zoho
- Pipedrive
- Freshsales
Correct answer: Salesforce
Salesforce launched AppExchange in 2005, creating one of the first enterprise app marketplaces for CRM add-ons.
Question 6: What CRM metric measures the percentage of leads that convert to paying customers?
- Conversion rate (Correct answer)
- Churn rate
- Customer lifetime value
- Net Promoter Score
Correct answer: Conversion rate
Conversion rate tracks what percentage of leads or prospects ultimately become paying customers.
Question 7: Which company acquired the CRM platform Siebel Systems in 2006?
- Oracle (Correct answer)
- SAP
- IBM
- Microsoft
Correct answer: Oracle
Oracle acquired Siebel Systems in 2006 for approximately $5.8 billion, making Siebel part of Oracle's CRM portfolio.
CRM Trivia 2
Which CRM platform was originally founded as a company called 'The Customer Company'?