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Trivia Flashcards

7 cards from real CRM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.

Read the first 7 Trivia flashcards as text

  1. Which CRM platform was originally founded as a company called 'The Customer Company'?

    Answer: Salesforce

    Salesforce rebranded itself as 'The Customer Company' to emphasize its focus on customer relationship management.

  2. What does the acronym 'SFA' stand for in CRM terminology?

    Answer: Sales Force Automation

    Sales Force Automation (SFA) refers to CRM tools that automate repetitive sales tasks like follow-ups and pipeline tracking.

  3. Which year was HubSpot CRM launched as a free standalone product?

    Answer: 2014

    HubSpot launched its free CRM product in 2014, separating it from its paid marketing platform.

  4. In CRM, what is a 'touchpoint'?

    Answer: Any interaction between a customer and the business

    A touchpoint is any interaction or contact a customer has with a brand across any channel or stage of the customer journey.

  5. Which CRM system introduced the concept of 'AppExchange' as a marketplace for third-party integrations?

    Answer: Salesforce

    Salesforce launched AppExchange in 2005, creating one of the first enterprise app marketplaces for CRM add-ons.

  6. What CRM metric measures the percentage of leads that convert to paying customers?

    Answer: Conversion rate

    Conversion rate tracks what percentage of leads or prospects ultimately become paying customers.

  7. Which company acquired the CRM platform Siebel Systems in 2006?

    Answer: Oracle

    Oracle acquired Siebel Systems in 2006 for approximately $5.8 billion, making Siebel part of Oracle's CRM portfolio.