Social Media Marketing Technology & Digital Applications 4

Question 1

Which social media platform introduced 'Instant Articles' to allow publishers to load content up to 10x faster within the mobile app?

Accepted Answer

Facebook

Answer

Facebook Instant Articles pre-renders HTML content within the Facebook app so articles load near-instantly instead of opening an external browser.

Question 2

A brand wants to retarget users who watched at least 50% of a video on Facebook. Which audience type should they build in Ads Manager?

Accepted Answer

Video Engagement Custom Audience

Answer

Video Engagement Custom Audiences let advertisers segment viewers by the percentage of video they watched, enabling precise video retargeting.

Question 3

What technology do social media platforms use to detect and remove duplicate or near-duplicate content at scale?

Accepted Answer

Perceptual hashing (pHash)

Answer

Perceptual hashing generates a fingerprint of an image or video that remains similar even after minor edits, allowing platforms to match near-duplicate content.

Question 4

In Google's Performance Max campaigns that integrate with social-like placements (YouTube, Discover), what is the role of 'Asset Groups'?

Accepted Answer

Grouping creative assets and audience signals for the AI to assemble into ads

Answer

Asset Groups bundle headlines, images, videos, and audience signals so Google's AI can dynamically assemble and test ad combinations across all eligible placements.

Question 5

Which Snapchat advertising feature uses machine learning to automatically find users similar to a brand's existing customer base?

Accepted Answer

Lookalike Audiences

Answer

Snapchat Lookalike Audiences analyze the attributes of an uploaded seed customer list and find new Snapchat users with similar characteristics.

Social Media Marketing Practice Test

Social Media Marketing Practice Test

Social Media Marketing Technology & Digital Applications 4