Social Media Marketing Practice Test

Question 1

The process of selecting which portions of a client population to service is known as ____.

Accepted Answer

target marketing

Answer

managing the marketing effort

Answer

positioning

Answer

market segmentation

Question 2

What is the world's largest social media network?

Accepted Answer

Facebook

Answer

YouTube

Answer

Google

Answer

Twitter

Question 3

Which of the following should a marketing manager explore in order to capture the essence of client 
relationship management?

Accepted Answer

All of the above

Answer

building overall brand equity

Answer

capturing a customer

Answer

creating a sense of community surrounding a brand

Question 4

Due to bad customer service, a frustrated client bashed a company on her blog. The unfavorable blog post went viral, giving the company a lot of bad press.
What do you believe this business should do to manage its online reputation?

Accepted Answer

They should apologize to the customer for the inconvenience and should provide her with a better deal for no additional cost

Answer

They should ignore it as the negative review is not on the company's social media channels

Answer

They should file a lawsuit against the customer for spreading negativity about the company

Answer

None of the above

Question 5

What do you mean when you say "attributing returns"?

Accepted Answer

Establishing unbroken chain of events from the “investment” to the “return"

Answer

Finding our return on investment

Answer

Calculating total return

Answer

None of the above

Question 6

Which part of LinkedIn does your Twitter profile and website fit in?

Accepted Answer

Contact Information

Answer

Headline

Answer

Summary

Answer

Skills & Expertise

Question 7

The use of external blogs is

Accepted Answer

all of the above

Answer

to enhance marketing and public relations

Answer

to show a personal, informal side of an organization.

Answer

to facilitate customer feedback on products and services

Question 8

Etsy is a prominent e-commerce site that specializes on handcrafted goods. With its presence on Pinterest, vintage 
objects produced a considerable number of sales. What do you think they done on Pinterest to achieve this?

Accepted Answer

All of the above

Answer

Launched a Guest Pinner program where any user can pin their images

Answer

Use Pin It Button on all the product pages of their websites

Answer

Pinned all the products on various boards

Question 9

Which of the companies below used videos to generate leads?

Accepted Answer

Cisco

Answer

Omni Hotels 8. Resorts

Answer

lMDb

Answer

James Filbird

Question 10

In the workplace, how are blogs, wikis, and social media used?

Accepted Answer

to replace Web sites

Answer

to research

Answer

to acquire information

Answer

to enhance customer relations.