Social Media Marketing Risk Assessment & Management

Question 1

What is the first step in risk assessment for Social Media Marketing professionals?

Accepted Answer

Identifying potential hazards and vulnerabilities in the specific context

Answer

Implementing controls immediately

Answer

Purchasing insurance

Answer

Delegating to others

Question 2

How should Social Media Marketing professionals prioritize identified risks?

Accepted Answer

Based on likelihood of occurrence combined with severity of potential impact

Answer

Alphabetically

Answer

By cost to mitigate only

Answer

Randomly

Question 3

What is a risk mitigation strategy in Social Media Marketing practice?

Accepted Answer

Implementing controls that reduce the likelihood or impact of identified risks

Answer

Ignoring low-probability risks

Answer

Transferring all responsibility

Answer

Only addressing risks after they occur

Question 4

Why is documentation important in Social Media Marketing risk management?

Accepted Answer

It creates an audit trail, supports decision-making, and demonstrates due diligence

Answer

It is optional paperwork

Answer

It only benefits legal teams

Answer

It slows down operations

Question 5

What is the purpose of regular risk reviews in Social Media Marketing practice?

Accepted Answer

To identify new risks, evaluate control effectiveness, and update mitigation strategies

Answer

To generate reports

Answer

To satisfy auditors only

Answer

To reduce workload

Question 6

How does a Social Media Marketing professional communicate risks to stakeholders?

Accepted Answer

By presenting risks clearly with context, potential impacts, and recommended actions

Answer

Using technical jargon only

Answer

By minimizing all risks

Answer

Through annual reports only