Social Media Marketing Social Media Advertising & Paid Campaigns

Question 1

Which Facebook Ads objective should a brand choose when the primary goal is to drive purchases on their e-commerce website?

Accepted Answer

Conversions

Answer

Brand Awareness

Answer

Traffic

Answer

Reach

Question 2

What does CPM stand for in paid social media advertising?

Accepted Answer

Cost Per Mille (thousand impressions)

Answer

Cost Per Message

Answer

Click Per Month

Answer

Cost Per Member

Question 3

Which targeting option on LinkedIn Ads is unique to the platform and highly valuable for B2B campaigns?

Accepted Answer

Job title and company size targeting

Answer

Interest-based targeting

Answer

Lookalike audiences

Answer

Behavioral retargeting

Question 4

A marketer notices their ad has a high CTR but a low conversion rate on the landing page. What is the most likely issue?

Accepted Answer

There is a disconnect between the ad and landing page experience

Answer

The ad creative is ineffective

Answer

The audience targeting is too broad

Answer

The campaign budget is too low

Question 5

What is a 'lookalike audience' in social media advertising?

Accepted Answer

A new audience that resembles an existing customer or source audience

Answer

An audience that shares the same profile photo style

Answer

Retargeted users who visited a specific page

Answer

An audience built solely from interest categories

Question 6

Which bidding strategy should a paid social advertiser use when they want to control the maximum amount spent per result?

Accepted Answer

Cost cap bidding

Answer

Lowest cost bidding

Answer

Highest value bidding

Answer

Target impression share

Question 7

What is the Facebook Pixel primarily used for?

Accepted Answer

Tracking user actions on a website to optimize and measure ad performance

Answer

Scheduling organic posts

Answer

Designing ad creatives within Ads Manager

Answer

Managing Instagram Stories ads