Social Media Marketing Technology & Digital Applications 4 — Questions and Answers
Question 1: Which social media platform introduced 'Instant Articles' to allow publishers to load content up to 10x faster within the mobile app?
- Facebook (Correct answer)
- Snapchat
Correct answer: Facebook
Facebook Instant Articles pre-renders HTML content within the Facebook app so articles load near-instantly instead of opening an external browser.
Question 2: A brand wants to retarget users who watched at least 50% of a video on Facebook. Which audience type should they build in Ads Manager?
- Website Custom Audience
- Customer List Custom Audience
- Video Engagement Custom Audience (Correct answer)
- Lookalike Audience
Correct answer: Video Engagement Custom Audience
Video Engagement Custom Audiences let advertisers segment viewers by the percentage of video they watched, enabling precise video retargeting.
Question 3: What technology do social media platforms use to detect and remove duplicate or near-duplicate content at scale?
- SSL certificate validation
- Perceptual hashing (pHash) (Correct answer)
- Two-factor authentication
- Content Delivery Networks
Correct answer: Perceptual hashing (pHash)
Perceptual hashing generates a fingerprint of an image or video that remains similar even after minor edits, allowing platforms to match near-duplicate content.
Question 4: In Google's Performance Max campaigns that integrate with social-like placements (YouTube, Discover), what is the role of 'Asset Groups'?
- Defining daily budget allocation per platform
- Grouping creative assets and audience signals for the AI to assemble into ads (Correct answer)
- Setting geographic targeting restrictions
- Scheduling ad delivery windows by time zone
Correct answer: Grouping creative assets and audience signals for the AI to assemble into ads
Asset Groups bundle headlines, images, videos, and audience signals so Google's AI can dynamically assemble and test ad combinations across all eligible placements.
Question 5: Which Snapchat advertising feature uses machine learning to automatically find users similar to a brand's existing customer base?
- Snap Pixel Retargeting
- Snap Lifestyle Categories
- Lookalike Audiences (Correct answer)
- Engagement Audiences
Correct answer: Lookalike Audiences
Snapchat Lookalike Audiences analyze the attributes of an uploaded seed customer list and find new Snapchat users with similar characteristics.
Question 6: What is the primary technical role of a Content Delivery Network (CDN) for a social media marketing campaign's landing page?
- Automatically generating A/B test variants
- Serving static assets from servers geographically close to the user for faster load times (Correct answer)
- Blocking bot traffic from inflating campaign metrics
- Translating page content into the user's local language
Correct answer: Serving static assets from servers geographically close to the user for faster load times
A CDN caches static files (images, CSS, JS) on edge servers worldwide, reducing latency by serving content from the node nearest to the visitor.
Question 7: Which feature in LinkedIn Campaign Manager allows advertisers to re-engage users who previously interacted with their LinkedIn ads or company page?
- Lead Gen Form pre-fill
- Matched Audiences — Retargeting (Correct answer)
- Audience Expansion
- Predictive Audiences
Correct answer: Matched Audiences — Retargeting
LinkedIn Matched Audiences Retargeting lets brands reach users who visited their website, watched their video ads, or engaged with their company page content.
Social Media Marketing Technology & Digital Applications 4
Which social media platform introduced 'Instant Articles' to allow publishers to load content up to 10x faster within the mobile app?