Social Media Marketing Social Media Marketing Analytics & Performance Measurement

Question 1

What does 'KPI' stand for in social media marketing analytics?

Accepted Answer

Key Performance Indicator

Answer

Keyword Placement Index

Answer

Known Platform Integration

Answer

Key Posting Interval

Question 2

What is 'click-through rate' (CTR) in social media advertising?

Accepted Answer

The percentage of ad viewers who click on the ad

Answer

The percentage of people who share an ad

Answer

The total number of ad impressions

Answer

The cost per ad click

Question 3

What does 'reach' measure in social media analytics?

Accepted Answer

Number of unique users who saw a piece of content

Answer

Total number of post interactions

Answer

Total number of followers

Answer

Number of times a post was shared

Question 4

Which metric best measures brand awareness growth on social media?

Accepted Answer

Follower growth rate

Answer

Conversion rate

Answer

Cost per click

Answer

Return on ad spend

Question 5

What is the difference between 'impressions' and 'reach' on social media?

Accepted Answer

Impressions count total views including repeats; reach counts unique viewers

Answer

They are the same metric

Answer

Reach counts total views; impressions count unique viewers

Answer

Impressions only apply to paid content

Question 6

What does 'conversion rate' measure in a social media campaign?

Accepted Answer

The percentage of social media visitors who complete a desired action

Answer

The percentage of followers who become paid subscribers

Answer

The rate at which posts go viral

Answer

The percentage of ads that receive comments