Social Media Marketing Social Media Marketing Strategy & Planning

Question 1

What is the first step in developing a social media marketing strategy?

Accepted Answer

Define goals and objectives

Answer

Create content immediately

Answer

Buy paid ads

Answer

Choose a platform

Question 2

Which framework is commonly used to set measurable social media marketing goals?

Accepted Answer

SMART

Answer

SWOT

Answer

4Ps

Answer

AIDA

Question 3

A target audience persona in social media marketing primarily helps marketers do what?

Accepted Answer

Tailor content to the right audience

Answer

Set ad budgets

Answer

Choose platform colors

Answer

Write platform terms of service

Question 4

What does a social media content calendar primarily help a brand manage?

Accepted Answer

Posting consistency and timing

Answer

Employee schedules

Answer

Customer service tickets

Answer

Ad spend budgets

Question 5

Which competitive analysis tool is most commonly used by US social media marketers to benchmark against rivals?

Accepted Answer

Competitor social audits

Answer

Google Trends

Answer

SWOT analysis

Answer

Email open rate reports

Question 6

What is a 'social media audit' used for in strategic planning?

Accepted Answer

Assessing current performance to inform strategy

Answer

Deleting old posts

Answer

Hiring social media staff

Answer

Running A/B tests