Social Media Marketing Technology & Digital Applications 2

Question 1

Which API feature allows developers to embed a 'Share to Twitter' button on external websites?

Accepted Answer

Web Intents API

Answer

Twitter Web Intents let external sites trigger tweet, retweet, like, and follow actions without requiring full API authentication.

Question 2

What does 'pixel firing' refer to in social media advertising?

Accepted Answer

Executing a tracking code when a user performs an action

Answer

A pixel 'fires' when a user visits a page or completes an event, sending conversion data back to the ad platform.

Question 3

Instagram's Graph API requires that a personal account be converted to what type before granting API access?

Accepted Answer

Creator or Business account

Answer

Only Instagram Creator or Business accounts can be connected to a Facebook App and accessed via the Graph API.

Question 4

Which technology enables social media platforms to deliver personalized content feeds without reloading the entire page?

Accepted Answer

Asynchronous JavaScript and XML (AJAX)

Answer

AJAX allows browsers to fetch and insert new feed content asynchronously, keeping the user on the same page.

Question 5

What is the primary purpose of UTM parameters appended to a social media link?

Accepted Answer

Tracking the traffic source and campaign in analytics tools

Answer

UTM parameters (source, medium, campaign, etc.) let analytics platforms like Google Analytics attribute visits to specific social campaigns.

Social Media Marketing Practice Test