Social Media Marketing Technology & Digital Applications 2 — Questions and Answers
Question 1: Which API feature allows developers to embed a 'Share to Twitter' button on external websites?
- Twitter Cards API
- Web Intents API (Correct answer)
- Twitter OAuth API
- Embedded Tweets API
Correct answer: Web Intents API
Twitter Web Intents let external sites trigger tweet, retweet, like, and follow actions without requiring full API authentication.
Question 2: What does 'pixel firing' refer to in social media advertising?
- Rendering high-resolution ad images
- Executing a tracking code when a user performs an action (Correct answer)
- Uploading creative assets to an ad platform
- Compressing image files for faster load times
Correct answer: Executing a tracking code when a user performs an action
A pixel 'fires' when a user visits a page or completes an event, sending conversion data back to the ad platform.
Question 3: Instagram's Graph API requires that a personal account be converted to what type before granting API access?
- Verified account
- Creator or Business account (Correct answer)
- Public account
- Linked account
Correct answer: Creator or Business account
Only Instagram Creator or Business accounts can be connected to a Facebook App and accessed via the Graph API.
Question 4: Which technology enables social media platforms to deliver personalized content feeds without reloading the entire page?
- Server-Side Rendering (SSR)
- Asynchronous JavaScript and XML (AJAX) (Correct answer)
- Content Delivery Networks (CDN)
- Static Site Generation (SSG)
Correct answer: Asynchronous JavaScript and XML (AJAX)
AJAX allows browsers to fetch and insert new feed content asynchronously, keeping the user on the same page.
Question 5: What is the primary purpose of UTM parameters appended to a social media link?
- Encrypting the URL for security
- Tracking the traffic source and campaign in analytics tools (Correct answer)
- Shortening the URL for character limits
- Enabling deep linking into mobile apps
Correct answer: Tracking the traffic source and campaign in analytics tools
UTM parameters (source, medium, campaign, etc.) let analytics platforms like Google Analytics attribute visits to specific social campaigns.
Question 6: LinkedIn's Document Ads allow marketers to share what type of content natively within the feed?
- Interactive 3D models
- Multi-page PDFs or slide decks (Correct answer)
- Live streaming video
- Augmented reality filters
Correct answer: Multi-page PDFs or slide decks
LinkedIn Document Ads display carousels of PDF, PowerPoint, or Word documents that users can swipe through without leaving the feed.
Question 7: Which social media scheduling technology uses OAuth 2.0 tokens primarily to do what?
- Compress media files before upload
- Authorize third-party tools to post on a user's behalf (Correct answer)
- Encrypt direct messages between accounts
- Cache profile images for faster loading
Correct answer: Authorize third-party tools to post on a user's behalf
OAuth 2.0 grants scheduling tools delegated access to post, read, and manage content without exposing the user's password.
Social Media Marketing Technology & Digital Applications 2
Which API feature allows developers to embed a 'Share to Twitter' button on external websites?