Social Media Marketing Social Media Marketing 3

Question 1

Which type of influencer typically has the highest engagement rate relative to their audience size?

Accepted Answer

Micro influencers (1K–100K followers)

Answer

Micro influencers tend to have highly engaged niche communities with more authentic relationships, resulting in significantly higher engagement rates than larger accounts.

Question 2

What does CPM stand for in social media advertising?

Accepted Answer

Cost Per Mille (per thousand impressions)

Answer

CPM stands for Cost Per Mille, a pricing model where advertisers pay per 1,000 impressions, commonly used for brand awareness campaigns.

Question 3

A company wants to respond to a viral negative review on Twitter. What is the best first step?

Accepted Answer

Acknowledge the issue publicly and offer to resolve it privately

Answer

Best practice in social media crisis management is to publicly acknowledge the concern to show transparency, then move the detailed resolution to a private channel.

Question 4

What does 'social proof' mean in the context of social media marketing?

Accepted Answer

The psychological influence of others' positive actions or reviews on a consumer's decision

Answer

Social proof is a psychological phenomenon where people look to others' behavior—like reviews, shares, or follower counts—to guide their own purchasing decisions.

Question 5

Which platform is most commonly used for B2B social media marketing in the United States?

Accepted Answer

Answer

LinkedIn is the dominant B2B social platform, with professional users, decision-makers, and industry-specific targeting that makes it ideal for business-to-business marketing.

Social Media Marketing Practice Test

Social Media Marketing Practice Test

Social Media Marketing Social Media Marketing 3