Social Media Marketing Social Media Marketing 3 — Questions and Answers
Question 1: Which type of influencer typically has the highest engagement rate relative to their audience size?
- Mega influencers (1M+ followers)
- Macro influencers (100K–1M followers)
- Micro influencers (1K–100K followers) (Correct answer)
- Celebrity influencers
Correct answer: Micro influencers (1K–100K followers)
Micro influencers tend to have highly engaged niche communities with more authentic relationships, resulting in significantly higher engagement rates than larger accounts.
Question 2: What does CPM stand for in social media advertising?
- Cost Per Message
- Cost Per Mille (per thousand impressions) (Correct answer)
- Clicks Per Minute
- Cost Per Match
Correct answer: Cost Per Mille (per thousand impressions)
CPM stands for Cost Per Mille, a pricing model where advertisers pay per 1,000 impressions, commonly used for brand awareness campaigns.
Question 3: A company wants to respond to a viral negative review on Twitter. What is the best first step?
- Delete the brand's Twitter account temporarily
- Publicly post a discount code to distract users
- Acknowledge the issue publicly and offer to resolve it privately (Correct answer)
- Report the user's tweet for violating platform rules
Correct answer: Acknowledge the issue publicly and offer to resolve it privately
Best practice in social media crisis management is to publicly acknowledge the concern to show transparency, then move the detailed resolution to a private channel.
Question 4: What does 'social proof' mean in the context of social media marketing?
- A platform's verification badge system
- The psychological influence of others' positive actions or reviews on a consumer's decision (Correct answer)
- Analytics proving a campaign's social reach
- Legal documentation of brand ownership on social platforms
Correct answer: The psychological influence of others' positive actions or reviews on a consumer's decision
Social proof is a psychological phenomenon where people look to others' behavior—like reviews, shares, or follower counts—to guide their own purchasing decisions.
Question 5: Which platform is most commonly used for B2B social media marketing in the United States?
- TikTok
- LinkedIn (Correct answer)
- Snapchat
Correct answer: LinkedIn
LinkedIn is the dominant B2B social platform, with professional users, decision-makers, and industry-specific targeting that makes it ideal for business-to-business marketing.
Question 6: What is 'A/B testing' in a social media ad campaign?
- Testing an ad on platform A then platform B sequentially
- Running two versions of an ad simultaneously to determine which performs better (Correct answer)
- Splitting the advertising budget equally between organic and paid posts
- Testing audience A vs. audience B on the same ad in separate months
Correct answer: Running two versions of an ad simultaneously to determine which performs better
A/B testing (split testing) involves running two ad variants simultaneously with one variable changed—such as headline, image, or CTA—to identify which version drives better results.
Question 7: What is 'earned media' in social media marketing?
- Paid placements on social platforms
- Content published on a brand's own social channels
- Organic mentions, shares, and reviews generated by customers (Correct answer)
- Sponsored influencer content a brand pays for
Correct answer: Organic mentions, shares, and reviews generated by customers
Earned media refers to unpaid exposure generated by customers or third parties, such as organic shares, reviews, mentions, and word-of-mouth on social platforms.
Social Media Marketing Social Media Marketing 3
Which type of influencer typically has the highest engagement rate relative to their audience size?