Social Media Marketing Risk Assessment & Management 5

Question 1

A brand decides to run a user-generated content (UGC) campaign. Which risk should be specifically addressed in the campaign guidelines?

Accepted Answer

Risk of copyright infringement and inappropriate content submissions

Answer

UGC campaigns must address copyright ownership of submissions and content moderation to prevent inappropriate or legally problematic content from going live.

Question 2

What is the role of a 'kill switch' protocol in social media risk management?

Accepted Answer

It provides the authority and procedure to immediately halt all scheduled and live social posting during a crisis

Answer

A kill switch protocol defines who can stop all social media activity and how, preventing tone-deaf content from publishing during active crises.

Question 3

A social media listening tool detects a spike in brand mentions with negative sentiment late on a Friday evening. The best risk management practice is to:

Accepted Answer

Have an on-call protocol with a designated responder who can triage and respond immediately

Answer

Crises don't wait for business hours; an on-call protocol ensures timely triage and response outside of standard working hours.

Question 4

Which of the following best describes 'risk acceptance' as a strategy in social media marketing?

Accepted Answer

The brand knowingly chooses to proceed despite an identified risk because the benefit outweighs the potential downside

Answer

Risk acceptance is a deliberate business decision to tolerate a known risk when its potential impact is deemed manageable or the opportunity cost of avoidance is too high.

Question 5

A brand accidentally reposts a controversial political meme from an employee's account. What type of risk management failure occurred?

Accepted Answer

Lack of access segregation and content approval workflows

Answer

Content approval workflows and segregated account access prevent unauthorized or unapproved content from being published on brand channels.

Social Media Marketing Practice Test

Social Media Marketing Practice Test

Social Media Marketing Risk Assessment & Management 5