Social Media Marketing Risk Assessment & Management 5

Question 1

A brand decides to run a user-generated content (UGC) campaign. Which risk should be specifically addressed in the campaign guidelines?

Accepted Answer

Risk of copyright infringement and inappropriate content submissions

Answer

Risk of low platform engagement

Answer

Risk of algorithm changes reducing UGC visibility

Answer

Risk of competitors submitting higher-quality content

Question 2

What is the role of a 'kill switch' protocol in social media risk management?

Accepted Answer

It provides the authority and procedure to immediately halt all scheduled and live social posting during a crisis

Answer

It automatically deletes posts after 24 hours

Answer

It blocks identified bots from engaging with brand content

Answer

It switches ad targeting off during high-cost periods

Question 3

A social media listening tool detects a spike in brand mentions with negative sentiment late on a Friday evening. The best risk management practice is to:

Accepted Answer

Have an on-call protocol with a designated responder who can triage and respond immediately

Answer

Wait until Monday morning for the full team to review

Answer

Automatically post a generic apology via a chatbot

Answer

Turn off all social accounts over the weekend

Question 4

Which of the following best describes 'risk acceptance' as a strategy in social media marketing?

Accepted Answer

The brand knowingly chooses to proceed despite an identified risk because the benefit outweighs the potential downside

Answer

The brand acknowledges a risk publicly on its social channels

Answer

The brand accepts all user comments including negative ones

Answer

The brand accepts a platform's new terms of service

Question 5

A brand accidentally reposts a controversial political meme from an employee's account. What type of risk management failure occurred?

Accepted Answer

Lack of access segregation and content approval workflows

Answer

Inadequate social listening

Answer

Insufficient influencer vetting

Answer

Poor audience segmentation

Question 6

Post-crisis, what is the most important step a brand should take to improve future social media risk management?

Accepted Answer

Conduct a post-mortem analysis to identify what failed and update policies accordingly

Answer

Immediately launch a new campaign to shift public attention

Answer

Increase ad spend to rebuild reach faster

Answer

Archive and delete all crisis-related posts

Question 7

Which of the following social media activities carries the HIGHEST regulatory compliance risk for a US-based brand?

Accepted Answer

Having influencers promote products without clear #ad or #sponsored disclosures

Answer

Posting an organic behind-the-scenes video

Answer

Using trending audio in a branded Reel

Answer

Replying to customer complaints in DMs