Social Media Marketing Risk Assessment & Management 3

Question 1

A brand's hashtag campaign is hijacked by users posting negative content. This scenario is best described as:

Accepted Answer

Hashtag hijacking

Answer

Hashtag hijacking occurs when users co-opt a brand's campaign hashtag to share negative, mocking, or off-topic content.

Question 2

When a social media platform unexpectedly changes its API access policies, which risk category does this fall under?

Accepted Answer

Third-party / platform dependency risk

Answer

Platform dependency risk arises when a brand's social media operations are disrupted by changes outside its control, such as API policy updates.

Question 3

What is the primary purpose of a social media escalation matrix?

Accepted Answer

To define who responds to what type of crisis and when

Answer

An escalation matrix outlines the chain of responsibility so the right people handle the right level of crisis quickly.

Question 4

A brand discovers a fake account impersonating them is gaining followers. The FIRST action should be:

Accepted Answer

Report the impersonation to the platform and alert your audience on official channels

Answer

Reporting to the platform and notifying your audience on verified channels addresses impersonation risk quickly and protects followers.

Question 5

Which of the following is an example of a legal risk in social media marketing?

Accepted Answer

Posting competitor comparisons without proper substantiation

Answer

Unsubstantiated comparative advertising claims can violate FTC guidelines and advertising standards, creating legal liability.

Social Media Marketing Practice Test