Social Media Marketing Risk Assessment & Management 3 — Questions and Answers
Question 1: A brand's hashtag campaign is hijacked by users posting negative content. This scenario is best described as:
- Algorithm manipulation
- Hashtag hijacking (Correct answer)
- Comment flooding
- Brand spoofing
Correct answer: Hashtag hijacking
Hashtag hijacking occurs when users co-opt a brand's campaign hashtag to share negative, mocking, or off-topic content.
Question 2: When a social media platform unexpectedly changes its API access policies, which risk category does this fall under?
- Reputational risk
- Financial risk
- Third-party / platform dependency risk (Correct answer)
- Competitive risk
Correct answer: Third-party / platform dependency risk
Platform dependency risk arises when a brand's social media operations are disrupted by changes outside its control, such as API policy updates.
Question 3: What is the primary purpose of a social media escalation matrix?
- To rank social posts by engagement potential
- To define who responds to what type of crisis and when (Correct answer)
- To allocate advertising budget across platforms
- To measure influencer partnership ROI
Correct answer: To define who responds to what type of crisis and when
An escalation matrix outlines the chain of responsibility so the right people handle the right level of crisis quickly.
Question 4: A brand discovers a fake account impersonating them is gaining followers. The FIRST action should be:
- Create counter-content to expose the fake account
- Report the impersonation to the platform and alert your audience on official channels (Correct answer)
- Ignore it until it gains significant traction
- Contact the fake account owner directly
Correct answer: Report the impersonation to the platform and alert your audience on official channels
Reporting to the platform and notifying your audience on verified channels addresses impersonation risk quickly and protects followers.
Question 5: Which of the following is an example of a legal risk in social media marketing?
- Low engagement on a sponsored post
- Posting competitor comparisons without proper substantiation (Correct answer)
- A hashtag not trending as expected
- Delayed responses to customer comments
Correct answer: Posting competitor comparisons without proper substantiation
Unsubstantiated comparative advertising claims can violate FTC guidelines and advertising standards, creating legal liability.
Question 6: A food brand posts during a major food safety recall in an unrelated industry. What risk management principle does scheduling this post violation?
- Frequency capping
- Content moderation
- Real-time social listening and calendar pausing (Correct answer)
- Audience segmentation
Correct answer: Real-time social listening and calendar pausing
Brands should monitor real-time events and pause scheduled content during industry crises to avoid appearing tone-deaf.
Question 7: Which best practice reduces the risk of unauthorized social media posts from a disgruntled departing employee?
- Watermarking all brand content
- Immediately revoking social media access upon employee termination (Correct answer)
- Requiring employees to sign NDAs only after posting
- Blocking the employee on all platforms
Correct answer: Immediately revoking social media access upon employee termination
Revoking credentials immediately upon termination prevents unauthorized access and protects the brand from malicious or accidental posts.
Social Media Marketing Risk Assessment & Management 3
A brand's hashtag campaign is hijacked by users posting negative content.
This scenario is best described as: