Social Media Marketing Regulatory Frameworks & Compliance 4

Question 1

Under TCPA, what is required before sending marketing text messages to US consumers?

Accepted Answer

Written opt-in consent from the recipient

Answer

The Telephone Consumer Protection Act (TCPA) requires prior express written consent before sending automated marketing text messages.

Question 2

A healthcare brand wants to use patient testimonials on social media. Which law creates additional compliance requirements beyond FTC rules?

Accepted Answer

HIPAA

Answer

HIPAA (Health Insurance Portability and Accountability Act) requires written authorization before using patient information or identifying details in testimonials.

Question 3

What does 'data minimization' mean under GDPR?

Accepted Answer

Collecting only the personal data necessary for the specified purpose

Answer

GDPR's data minimization principle requires that only data adequate and relevant to the specific processing purpose be collected.

Question 4

Which of the following is an example of 'astroturfing' in social media marketing?

Accepted Answer

Creating fake grassroots support accounts to simulate organic buzz

Answer

Astroturfing involves creating fake grassroots movements or accounts to make paid promotion appear as organic public sentiment, violating FTC rules.

Question 5

YouTube's branded content policy requires creators to use which built-in tool when posting paid promotions?

Accepted Answer

Paid promotion disclosure toggle in video details

Answer

YouTube requires creators to check the 'video contains paid promotion' toggle in video details, which adds an on-screen disclosure to the video.

Social Media Marketing Practice Test

Social Media Marketing Practice Test

Social Media Marketing Regulatory Frameworks & Compliance 4