Social Media Marketing Regulatory Frameworks & Compliance 4 — Questions and Answers
Question 1: Under TCPA, what is required before sending marketing text messages to US consumers?
- Written opt-in consent from the recipient (Correct answer)
- Only email confirmation of interest
- Approval from the consumer's wireless carrier
- A minimum 48-hour waiting period after initial contact
Correct answer: Written opt-in consent from the recipient
The Telephone Consumer Protection Act (TCPA) requires prior express written consent before sending automated marketing text messages.
Question 2: A healthcare brand wants to use patient testimonials on social media. Which law creates additional compliance requirements beyond FTC rules?
- COPPA
- HIPAA (Correct answer)
- CAN-SPAM
- CCPA
Correct answer: HIPAA
HIPAA (Health Insurance Portability and Accountability Act) requires written authorization before using patient information or identifying details in testimonials.
Question 3: What does 'data minimization' mean under GDPR?
- Storing all user data on European servers only
- Collecting only the personal data necessary for the specified purpose (Correct answer)
- Deleting user data after 30 days
- Encrypting all marketing databases
Correct answer: Collecting only the personal data necessary for the specified purpose
GDPR's data minimization principle requires that only data adequate and relevant to the specific processing purpose be collected.
Question 4: Which of the following is an example of 'astroturfing' in social media marketing?
- Paying for promoted posts on Instagram
- Creating fake grassroots support accounts to simulate organic buzz (Correct answer)
- Using green-themed visuals for an eco-friendly brand
- Scheduling posts with a social media management tool
Correct answer: Creating fake grassroots support accounts to simulate organic buzz
Astroturfing involves creating fake grassroots movements or accounts to make paid promotion appear as organic public sentiment, violating FTC rules.
Question 5: YouTube's branded content policy requires creators to use which built-in tool when posting paid promotions?
- YouTube Analytics disclosure tag
- Paid promotion disclosure toggle in video details (Correct answer)
- Community guidelines certification badge
- Google Ads integration link
Correct answer: Paid promotion disclosure toggle in video details
YouTube requires creators to check the 'video contains paid promotion' toggle in video details, which adds an on-screen disclosure to the video.
Question 6: A brand collects email addresses via a Facebook lead form and later uses them for retargeting ads. Under GDPR, what must the brand have done?
- Obtained separate explicit consent for retargeting at the time of collection (Correct answer)
- Simply stored the emails in an EU-based server
- Applied a 60-day cooling-off period before using the data
- Notified Facebook's data compliance team
Correct answer: Obtained separate explicit consent for retargeting at the time of collection
GDPR requires that consent be specific to each purpose; consent for email collection does not automatically permit retargeting without separate disclosure.
Question 7: Which entity primarily enforces FTC endorsement guidelines against non-compliant social media influencers and brands in the US?
- The FCC (Federal Communications Commission)
- State attorneys general only
- The FTC (Federal Trade Commission) (Correct answer)
- The SEC (Securities and Exchange Commission)
Correct answer: The FTC (Federal Trade Commission)
The Federal Trade Commission (FTC) is the primary US agency responsible for investigating and enforcing truth-in-advertising rules including endorsement disclosures.
Social Media Marketing Regulatory Frameworks & Compliance 4
Under TCPA, what is required before sending marketing text messages to US consumers?