Social Media Marketing Regulatory Frameworks & Compliance 2

Question 1

Under the FTC's endorsement guidelines, when must an influencer disclose a paid partnership?

Accepted Answer

Every time they post sponsored content, regardless of amount

Answer

The FTC requires disclosure every single time sponsored content is posted, with no minimum payment threshold.

Question 2

Which US law primarily governs the collection of personal data from children under 13 on social media platforms?

Accepted Answer

COPPA

Answer

COPPA (Children's Online Privacy Protection Act) requires verifiable parental consent before collecting data from children under 13.

Question 3

A brand asks an employee to post positive reviews about its products without disclosing their employment. This violates which regulation?

Accepted Answer

FTC Endorsement Guides

Answer

The FTC Endorsement Guides require material connections—including employment—to be clearly disclosed in reviews and testimonials.

Question 4

What does the term 'material connection' mean in FTC disclosure rules?

Accepted Answer

Any relationship that could affect the credibility of an endorsement

Answer

A material connection includes any relationship—payment, free products, family ties, employment—that could influence an endorsement's credibility.

Question 5

Under GDPR, which legal basis is most commonly used by social media marketers to send promotional emails to EU subscribers?

Accepted Answer

Explicit consent

Answer

Explicit (freely given, specific, informed) consent is the most straightforward and commonly used lawful basis for marketing emails under GDPR.

Social Media Marketing Practice Test