Social Media Marketing Social Media Marketing Strategy & Planning 2

Question 1

What does 'share of voice' measure in a social media strategy?

Accepted Answer

Brand's presence relative to competitors in online conversations

Answer

Share of voice compares how much a brand is mentioned or discussed versus competitors in a given space.

Question 2

Which social media platform is generally most effective for B2B marketing in the US?

Accepted Answer

Answer

LinkedIn is the leading professional network and is widely used for B2B lead generation and thought leadership in the US.

Question 3

What is the purpose of a social media mission statement for a brand?

Accepted Answer

Clarify the brand's purpose and intended value on social channels

Answer

A social media mission statement guides content decisions by defining who the brand serves and what value it provides.

Question 4

When planning social media strategy, 'frequency' refers to what?

Accepted Answer

How often posts are published

Answer

Posting frequency defines how often content is published and directly affects reach, engagement, and algorithm favorability.

Question 5

A brand chooses to focus its social strategy on one platform rather than spreading across many. This approach is known as what?

Accepted Answer

Platform concentration

Answer

Platform concentration focuses resources on one channel where the target audience is most active for maximum impact.

Social Media Marketing Practice Test