Social Media Marketing Social Media Marketing Strategy & Planning 2 — Questions and Answers
Question 1: What does 'share of voice' measure in a social media strategy?
- Number of followers
- Brand's presence relative to competitors in online conversations (Correct answer)
- Video view duration
- Post scheduling frequency
Correct answer: Brand's presence relative to competitors in online conversations
Share of voice compares how much a brand is mentioned or discussed versus competitors in a given space.
Question 2: Which social media platform is generally most effective for B2B marketing in the US?
- TikTok
- LinkedIn (Correct answer)
- Snapchat
Correct answer: LinkedIn
LinkedIn is the leading professional network and is widely used for B2B lead generation and thought leadership in the US.
Question 3: What is the purpose of a social media mission statement for a brand?
- Define brand colors
- Clarify the brand's purpose and intended value on social channels (Correct answer)
- Set follower count targets
- List platform algorithms
Correct answer: Clarify the brand's purpose and intended value on social channels
A social media mission statement guides content decisions by defining who the brand serves and what value it provides.
Question 4: When planning social media strategy, 'frequency' refers to what?
- How often posts are published (Correct answer)
- The tone of the content
- Platform ad pricing
- Image resolution settings
Correct answer: How often posts are published
Posting frequency defines how often content is published and directly affects reach, engagement, and algorithm favorability.
Question 5: A brand chooses to focus its social strategy on one platform rather than spreading across many. This approach is known as what?
- Omnichannel
- Platform concentration (Correct answer)
- Cross-posting
- Syndication
Correct answer: Platform concentration
Platform concentration focuses resources on one channel where the target audience is most active for maximum impact.
Question 6: What does 'organic reach' mean in a social media strategy context?
- Reach achieved without paid promotion (Correct answer)
- Reach from influencer partnerships
- Reach from boosted posts
- Reach from email newsletters
Correct answer: Reach achieved without paid promotion
Organic reach is the number of people who see content without any paid distribution behind it.
Social Media Marketing Social Media Marketing Strategy & Planning 2
What does 'share of voice' measure in a social media strategy?