Salesforce Certification Salesforce Marketing Cloud 2

Question 1

Which Salesforce Marketing Cloud feature allows marketers to segment audiences using SQL queries?

Accepted Answer

Automation Studio SQL Activity

Answer

Automation Studio includes a SQL Query Activity that lets marketers write SQL to segment contacts from Data Extensions into new targeting lists.

Question 2

What is the purpose of 'Suppression Lists' in Salesforce Marketing Cloud?

Accepted Answer

Lists of contacts who should never receive a specific type of communication

Answer

Suppression Lists contain contacts that are excluded from sends, such as unsubscribers, complainers, or legally restricted addresses.

Question 3

Which Marketing Cloud Einstein feature predicts the best time to send emails to individual subscribers?

Accepted Answer

Einstein Send Time Optimization

Answer

Einstein Send Time Optimization analyzes individual subscriber engagement patterns to predict the time each person is most likely to open an email.

Question 4

What is a Salesforce Marketing Cloud 'Transactional Send' used for?

Accepted Answer

Individual triggered emails like receipts, confirmations, and password resets

Answer

Transactional Sends deliver one-to-one triggered emails in real time for events like purchases, registrations, or password changes.

Question 5

Which Marketing Cloud feature manages multi-channel preference centers for subscribers?

Accepted Answer

Subscription Center

Answer

The Subscription Center lets subscribers manage their email preferences, frequency, and topic-specific opt-ins through a self-service page.

Salesforce Certification Practice Test