Salesforce Certification Salesforce Marketing Cloud 2 — Questions and Answers
Question 1: Which Salesforce Marketing Cloud feature allows marketers to segment audiences using SQL queries?
- Audience Builder
- Contact Builder
- Automation Studio SQL Activity (Correct answer)
- Journey Builder Decision Split
Correct answer: Automation Studio SQL Activity
Automation Studio includes a SQL Query Activity that lets marketers write SQL to segment contacts from Data Extensions into new targeting lists.
Question 2: What is the purpose of 'Suppression Lists' in Salesforce Marketing Cloud?
- Lists of contacts who prefer mobile over email
- Lists of contacts who should never receive a specific type of communication (Correct answer)
- Archived subscriber records
- Contacts pending re-engagement campaigns
Correct answer: Lists of contacts who should never receive a specific type of communication
Suppression Lists contain contacts that are excluded from sends, such as unsubscribers, complainers, or legally restricted addresses.
Question 3: Which Marketing Cloud Einstein feature predicts the best time to send emails to individual subscribers?
- Einstein Engagement Scoring
- Einstein Send Time Optimization (Correct answer)
- Einstein Content Selection
- Einstein Frequency
Correct answer: Einstein Send Time Optimization
Einstein Send Time Optimization analyzes individual subscriber engagement patterns to predict the time each person is most likely to open an email.
Question 4: What is a Salesforce Marketing Cloud 'Transactional Send' used for?
- Bulk promotional email blasts
- Individual triggered emails like receipts, confirmations, and password resets (Correct answer)
- Scheduled newsletters
- Re-engagement campaigns
Correct answer: Individual triggered emails like receipts, confirmations, and password resets
Transactional Sends deliver one-to-one triggered emails in real time for events like purchases, registrations, or password changes.
Question 5: Which Marketing Cloud feature manages multi-channel preference centers for subscribers?
- Profile Center
- Subscription Center (Correct answer)
- Contact Builder Consent
- Permission Studio
Correct answer: Subscription Center
The Subscription Center lets subscribers manage their email preferences, frequency, and topic-specific opt-ins through a self-service page.
Question 6: What is the function of 'Automation Studio' in Salesforce Marketing Cloud?
- Building customer journey maps
- Scheduling and running automated multi-step marketing workflows (Correct answer)
- Designing email templates
- Managing subscriber lists manually
Correct answer: Scheduling and running automated multi-step marketing workflows
Automation Studio executes scheduled or triggered multi-step workflows including data imports, SQL queries, email sends, and file transfers.
Salesforce Certification Salesforce Marketing Cloud 2
Which Salesforce Marketing Cloud feature allows marketers to segment audiences using SQL queries?