Psychology Degree Social Influence and Behavior 5

Question 1

Which factor does NOT typically reduce conformity in Asch-type paradigms?

Accepted Answer

Increasing the difficulty of the task

Answer

Making the task harder actually increases conformity because greater ambiguity raises reliance on the group as an information source.

Question 2

The elaboration likelihood model (ELM) distinguishes between two routes to persuasion. The central route requires:

Accepted Answer

Careful processing of argument quality

Answer

The central route involves deep cognitive processing of message arguments, leading to more durable attitude change.

Question 3

A campaign uses fear-arousing messages about skin cancer to change sun-tanning behavior. According to the extended parallel process model, the campaign will succeed only if recipients also feel:

Accepted Answer

High threat AND high efficacy

Answer

Without perceived efficacy (belief one can take protective action), high fear triggers defensive denial rather than behavior change.

Question 4

When a person's private beliefs shift to match the group's position after genuine persuasion, this is called:

Accepted Answer

Internalization

Answer

Internalization involves true attitude change where the individual now personally endorses the group's position.

Question 5

Research on 'pluralistic ignorance' most often finds that individuals:

Accepted Answer

Underestimate how much others share their private doubts

Answer

Because everyone publicly masks private doubts, people assume they alone feel uncertain, when in fact most group members feel the same way.

Psychology Degree Practice Test

Psychology Degree Practice Test

Psychology Degree Social Influence and Behavior 5