Web Analytics Conversion Rate Optimization

Question 1

How is Conversion Rate (CR) calculated?

Accepted Answer

Conversions divided by total sessions (or users) multiplied by 100

Answer

Conversion rate equals the number of conversions divided by total sessions (or users), expressed as a percentage.

Question 2

What is an A/B test in the context of CRO?

Accepted Answer

A controlled experiment comparing two versions of a page to see which performs better

Answer

An A/B test splits traffic between a control (A) and a variation (B) to determine which version achieves a higher conversion rate.

Question 3

What does 'statistical significance' mean in a CRO experiment?

Accepted Answer

The result is unlikely to be due to random chance, making it reliable

Answer

Statistical significance (typically p < 0.05) means there is less than a 5% probability the observed difference occurred by chance.

Question 4

Which heatmap type shows where users are clicking on a webpage?

Accepted Answer

Click map

Answer

Click maps overlay color-coded dots or hotspots on a page to show which elements users are clicking most frequently.

Question 5

What is a 'micro-conversion' in CRO analytics?

Accepted Answer

A small engagement step that indicates progress toward the primary conversion goal

Answer

Micro-conversions are smaller actions like email sign-ups or video plays that signal user engagement on the path to a macro-conversion.

Web Analytics Practice Test