Mobile Marketing Mobile Marketing SMS and Messaging Campaigns Questions and Answers 2

Question 1

What does the abbreviation MMS stand for in the context of mobile messaging campaigns?

Accepted Answer

Multimedia Messaging Service

Answer

MMS stands for Multimedia Messaging Service, which allows sending images, video, and audio alongside text.

Question 2

Which U.S. regulation requires businesses to obtain prior express written consent before sending marketing text messages?

Accepted Answer

TCPA (Telephone Consumer Protection Act)

Answer

The TCPA requires prior express written consent before sending autodialed or prerecorded marketing messages to consumers.

Question 3

What is a short code in SMS marketing?

Accepted Answer

A 5- or 6-digit number used by businesses for high-volume messaging

Answer

Short codes are 5- or 6-digit numbers leased by businesses to send and receive high-volume SMS messages at scale.

Question 4

What metric measures the percentage of recipients who click a link within an SMS message?

Accepted Answer

Click-through rate (CTR)

Answer

Click-through rate measures the proportion of message recipients who clicked on a link contained within the SMS.

Question 5

Which messaging approach sends automated messages triggered by specific user actions or events?

Accepted Answer

Transactional messaging

Answer

Transactional messaging delivers automated messages triggered by user actions such as purchases, appointments, or account changes.

Mobile Marketing Practice Test