Mobile Marketing Mobile Marketing SMS and Messaging Campaigns Questions and Answers 2 — Questions and Answers
Question 1: What does the abbreviation MMS stand for in the context of mobile messaging campaigns?
- Multimedia Messaging Service (Correct answer)
- Mobile Marketing System
- Multi-Message Standard
- Managed Messaging Solution
Correct answer: Multimedia Messaging Service
MMS stands for Multimedia Messaging Service, which allows sending images, video, and audio alongside text.
Question 2: Which U.S. regulation requires businesses to obtain prior express written consent before sending marketing text messages?
- TCPA (Telephone Consumer Protection Act) (Correct answer)
- CAN-SPAM Act
- COPPA
- GDPR
Correct answer: TCPA (Telephone Consumer Protection Act)
The TCPA requires prior express written consent before sending autodialed or prerecorded marketing messages to consumers.
Question 3: What is a short code in SMS marketing?
- A 5- or 6-digit number used by businesses for high-volume messaging (Correct answer)
- A compressed URL included in text messages
- A brief promotional code for discounts
- An abbreviated keyword for opt-in campaigns
Correct answer: A 5- or 6-digit number used by businesses for high-volume messaging
Short codes are 5- or 6-digit numbers leased by businesses to send and receive high-volume SMS messages at scale.
Question 4: What metric measures the percentage of recipients who click a link within an SMS message?
- Click-through rate (CTR) (Correct answer)
- Open rate
- Conversion rate
- Bounce rate
Correct answer: Click-through rate (CTR)
Click-through rate measures the proportion of message recipients who clicked on a link contained within the SMS.
Question 5: Which messaging approach sends automated messages triggered by specific user actions or events?
- Transactional messaging (Correct answer)
- Broadcast messaging
- Peer-to-peer messaging
- Bulk messaging
Correct answer: Transactional messaging
Transactional messaging delivers automated messages triggered by user actions such as purchases, appointments, or account changes.
Question 6: What is the primary purpose of implementing a double opt-in process for SMS campaigns?
- To confirm subscriber intent and reduce fraudulent sign-ups (Correct answer)
- To increase the total number of subscribers quickly
- To bypass carrier filtering requirements
- To automatically segment subscribers by interest
Correct answer: To confirm subscriber intent and reduce fraudulent sign-ups
Double opt-in requires subscribers to confirm their intent via a second step, reducing accidental or fraudulent sign-ups and improving list quality.
Mobile Marketing Mobile Marketing SMS and Messaging Campaigns Questions and Answers 2
What does the abbreviation MMS stand for in the context of mobile messaging campaigns?