Mobile Marketing FREE Mobile Marketing SMS and Push Notifications Questions and Answers 2

Question 1

What is the maximum character limit for a standard SMS message before it is split into multiple segments?

Accepted Answer

160 characters

Answer

A single SMS message supports up to 160 characters using the GSM-7 encoding standard before being split into multiple segments.

Question 2

Which metric measures the percentage of users who disable push notifications for an app after initially opting in?

Accepted Answer

Opt-out rate

Answer

The opt-out rate specifically tracks the percentage of users who revoke their permission to receive push notifications after initially granting it.

Question 3

What is geofencing in the context of SMS and push notification marketing?

Accepted Answer

Triggering messages when a user enters or exits a defined geographic area

Answer

Geofencing uses GPS or RFID technology to create virtual boundaries that trigger location-based SMS or push notifications when a user enters or exits the defined area.

Question 4

Under the Telephone Consumer Protection Act (TCPA), what is required before sending marketing SMS messages to US consumers?

Accepted Answer

Prior express written consent from the recipient

Answer

The TCPA requires businesses to obtain prior express written consent from consumers before sending marketing or promotional SMS messages.

Question 5

Which push notification strategy uses past user behavior to determine the optimal time to send each individual notification?

Accepted Answer

Intelligent delivery

Answer

Intelligent delivery analyzes individual user engagement patterns to automatically send push notifications at the time each user is most likely to interact with them.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing FREE Mobile Marketing SMS and Push Notifications Questions and Answers 2