Mobile Marketing FREE Mobile Marketing SMS and Push Notifications Questions and Answers 2 — Questions and Answers
Question 1: What is the maximum character limit for a standard SMS message before it is split into multiple segments?
- 120 characters
- 160 characters (Correct answer)
- 200 characters
- 256 characters
Correct answer: 160 characters
A single SMS message supports up to 160 characters using the GSM-7 encoding standard before being split into multiple segments.
Question 2: Which metric measures the percentage of users who disable push notifications for an app after initially opting in?
- Churn rate
- Opt-out rate (Correct answer)
- Bounce rate
- Unsubscribe rate
Correct answer: Opt-out rate
The opt-out rate specifically tracks the percentage of users who revoke their permission to receive push notifications after initially granting it.
Question 3: What is geofencing in the context of SMS and push notification marketing?
- Blocking messages from being sent to certain regions
- Triggering messages when a user enters or exits a defined geographic area (Correct answer)
- Filtering spam messages based on location data
- Restricting push notifications to Wi-Fi-connected devices only
Correct answer: Triggering messages when a user enters or exits a defined geographic area
Geofencing uses GPS or RFID technology to create virtual boundaries that trigger location-based SMS or push notifications when a user enters or exits the defined area.
Question 4: Under the Telephone Consumer Protection Act (TCPA), what is required before sending marketing SMS messages to US consumers?
- A verbal agreement during a phone call
- Prior express written consent from the recipient (Correct answer)
- Notification sent via email at least 24 hours before
- Registration with the Federal Trade Commission
Correct answer: Prior express written consent from the recipient
The TCPA requires businesses to obtain prior express written consent from consumers before sending marketing or promotional SMS messages.
Question 5: Which push notification strategy uses past user behavior to determine the optimal time to send each individual notification?
- Batch scheduling
- Intelligent delivery (Correct answer)
- A/B split testing
- Frequency capping
Correct answer: Intelligent delivery
Intelligent delivery analyzes individual user engagement patterns to automatically send push notifications at the time each user is most likely to interact with them.
Question 6: What is a rich push notification?
- A push notification that includes a monetary incentive
- A notification that contains multimedia elements such as images, videos, or interactive buttons (Correct answer)
- An SMS message converted into a push notification format
- A notification sent exclusively to premium subscription users
Correct answer: A notification that contains multimedia elements such as images, videos, or interactive buttons
Rich push notifications extend beyond plain text by incorporating multimedia content like images, GIFs, videos, or actionable buttons to increase engagement.
Mobile Marketing FREE Mobile Marketing SMS and Push Notifications Questions and Answers 2
What is the maximum character limit for a standard SMS message before it is split into multiple segments?