Mobile Marketing FREE Mobile Marketing Practice Test Question and Answers 2

Question 1

Which mobile advertising format displays a full-screen ad between content transitions in an app?

Accepted Answer

Interstitial ad

Answer

Interstitial ads are full-screen advertisements that appear at natural transition points, such as between game levels or while loading new content.

Question 2

What does the metric 'Cost Per Install' (CPI) measure in mobile marketing?

Accepted Answer

The cost for each app download attributed to a campaign

Answer

CPI measures the average advertising cost required to drive a single app installation from a marketing campaign.

Question 3

Which technology allows marketers to send targeted messages to users based on their proximity to a physical location?

Accepted Answer

Geofencing

Answer

Geofencing uses GPS or RFID to create virtual boundaries around locations, triggering messages when a mobile device enters or exits the area.

Question 4

What is the primary purpose of App Store Optimization (ASO)?

Accepted Answer

To increase an app's visibility and ranking in app store search results

Answer

ASO focuses on optimizing app titles, keywords, descriptions, and visuals to rank higher in app store searches and drive more organic downloads.

Question 5

In mobile marketing analytics, what does DAU/MAU ratio indicate?

Accepted Answer

The percentage of monthly users who engage with the app daily

Answer

The DAU/MAU ratio, also called the stickiness ratio, shows what proportion of monthly active users return to the app on any given day.