Mobile Marketing FREE Mobile Marketing Practice Test Question and Answers 2 — Questions and Answers
Question 1: Which mobile advertising format displays a full-screen ad between content transitions in an app?
- Banner ad
- Interstitial ad (Correct answer)
- Native ad
- Rewarded video ad
Correct answer: Interstitial ad
Interstitial ads are full-screen advertisements that appear at natural transition points, such as between game levels or while loading new content.
Question 2: What does the metric 'Cost Per Install' (CPI) measure in mobile marketing?
- The cost to display an ad on a mobile device
- The cost for each app download attributed to a campaign (Correct answer)
- The cost of developing a mobile application
- The cost of retaining a user for 30 days
Correct answer: The cost for each app download attributed to a campaign
CPI measures the average advertising cost required to drive a single app installation from a marketing campaign.
Question 3: Which technology allows marketers to send targeted messages to users based on their proximity to a physical location?
- Push notifications
- Geofencing (Correct answer)
- A/B testing
- Deep linking
Correct answer: Geofencing
Geofencing uses GPS or RFID to create virtual boundaries around locations, triggering messages when a mobile device enters or exits the area.
Question 4: What is the primary purpose of App Store Optimization (ASO)?
- To improve an app's server performance
- To increase an app's visibility and ranking in app store search results (Correct answer)
- To reduce the size of an app's download package
- To enhance in-app purchase conversion rates
Correct answer: To increase an app's visibility and ranking in app store search results
ASO focuses on optimizing app titles, keywords, descriptions, and visuals to rank higher in app store searches and drive more organic downloads.
Question 5: In mobile marketing analytics, what does DAU/MAU ratio indicate?
- The app's total revenue per user
- The percentage of monthly users who engage with the app daily (Correct answer)
- The number of crashes per active user
- The average session length per user
Correct answer: The percentage of monthly users who engage with the app daily
The DAU/MAU ratio, also called the stickiness ratio, shows what proportion of monthly active users return to the app on any given day.
Question 6: Which mobile marketing strategy involves sending personalized messages directly to a user's device even when they are not actively using the app?
- In-app messaging
- Push notifications (Correct answer)
- SMS marketing
- Retargeting ads
Correct answer: Push notifications
Push notifications are messages sent from an app server to a user's device that appear on the lock screen or notification center regardless of whether the app is open.
Mobile Marketing FREE Mobile Marketing Practice Test Question and Answers 2
Which mobile advertising format displays a full-screen ad between content transitions in an app?