Mobile Marketing FREE Mobile Marketing Mobile Analytics and KPIs Questions and Answers 2

Question 1

Which metric measures the percentage of users who return to a mobile app within a specific time period after their first session?

Accepted Answer

Retention rate

Answer

Retention rate tracks the proportion of users who come back to an app after their initial visit within a defined timeframe.

Question 2

What does ARPU stand for in mobile marketing analytics?

Accepted Answer

Average Revenue Per User

Answer

ARPU stands for Average Revenue Per User and is calculated by dividing total revenue by the number of active users in a given period.

Question 3

A mobile app has 10,000 installs but only 2,500 users open it within the first week. What is the activation rate?

Accepted Answer

25%

Answer

The activation rate is 2,500 divided by 10,000, which equals 25%.

Question 4

Which KPI is most useful for evaluating the effectiveness of a mobile push notification campaign?

Accepted Answer

Click-through rate

Answer

Click-through rate measures how many recipients actually tapped on the push notification, directly indicating campaign engagement.

Question 5

What does a high DAU/MAU ratio indicate about a mobile app?

Accepted Answer

Strong user stickiness and daily engagement

Answer

A high DAU/MAU ratio means a large proportion of monthly users are active daily, indicating the app is sticky and habitually used.

Mobile Marketing Practice Test