Mobile Marketing FREE Mobile Marketing Mobile Analytics and KPIs Questions and Answers 2 — Questions and Answers
Question 1: Which metric measures the percentage of users who return to a mobile app within a specific time period after their first session?
- Retention rate (Correct answer)
- Bounce rate
- Churn rate
- Session depth
Correct answer: Retention rate
Retention rate tracks the proportion of users who come back to an app after their initial visit within a defined timeframe.
Question 2: What does ARPU stand for in mobile marketing analytics?
- Average Revenue Per User (Correct answer)
- Annual Rate of Product Usage
- Aggregate Return on Promotional Units
- Average Reach Per Update
Correct answer: Average Revenue Per User
ARPU stands for Average Revenue Per User and is calculated by dividing total revenue by the number of active users in a given period.
Question 3: A mobile app has 10,000 installs but only 2,500 users open it within the first week. What is the activation rate?
- 25% (Correct answer)
- 40%
- 75%
- 10%
Correct answer: 25%
The activation rate is 2,500 divided by 10,000, which equals 25%.
Question 4: Which KPI is most useful for evaluating the effectiveness of a mobile push notification campaign?
- Click-through rate (Correct answer)
- Cost per install
- App store ranking
- Page load time
Correct answer: Click-through rate
Click-through rate measures how many recipients actually tapped on the push notification, directly indicating campaign engagement.
Question 5: What does a high DAU/MAU ratio indicate about a mobile app?
- Strong user stickiness and daily engagement (Correct answer)
- Poor monetization strategy
- High customer acquisition cost
- Low app store visibility
Correct answer: Strong user stickiness and daily engagement
A high DAU/MAU ratio means a large proportion of monthly users are active daily, indicating the app is sticky and habitually used.
Question 6: Which attribution model gives 100% credit to the last marketing touchpoint before a mobile app install?
- Last-touch attribution (Correct answer)
- First-touch attribution
- Linear attribution
- Time-decay attribution
Correct answer: Last-touch attribution
Last-touch attribution assigns all conversion credit to the final interaction a user had before installing the app.
Mobile Marketing FREE Mobile Marketing Mobile Analytics and KPIs Questions and Answers 2
Which metric measures the percentage of users who return to a mobile app within a specific time period after their first session?