Mobile Marketing FREE Mobile Marketing Location-Based Mobile Advertising Questions and Answers 2

Question 1

What is geo-conquesting in location-based mobile advertising?

Accepted Answer

Targeting users near a competitor's location with your ads

Answer

Geo-conquesting targets consumers who are near or entering a competitor's physical location to lure them away with relevant offers.

Question 2

Which technology uses small Bluetooth transmitters to send targeted messages to nearby mobile devices?

Accepted Answer

Beacon technology

Answer

Beacons are small Bluetooth Low Energy (BLE) devices that detect nearby smartphones and trigger location-specific notifications or content.

Question 3

What does the term 'dwell time' refer to in location-based advertising analytics?

Accepted Answer

The duration a user spends within a defined geographic area

Answer

Dwell time measures how long a consumer remains within a specific geofenced area, indicating engagement level with that location.

Question 4

A retailer sets up a geofence with a 500-meter radius around their store. What triggers an ad to be served?

Accepted Answer

A user's mobile device enters the defined geofenced area

Answer

Geofencing triggers actions when a mobile device crosses the virtual boundary of the defined geographic area.

Question 5

What is a key privacy concern specific to location-based mobile advertising in the United States?

Accepted Answer

Collecting precise location data without explicit user opt-in consent

Answer

U.S. privacy regulations and platform policies increasingly require explicit opt-in consent before apps can collect and use precise location data for advertising.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing FREE Mobile Marketing Location-Based Mobile Advertising Questions and Answers 2