Mobile Marketing FREE Mobile Marketing Location-Based Mobile Advertising Questions and Answers 2 — Questions and Answers
Question 1: What is geo-conquesting in location-based mobile advertising?
- Targeting users near a competitor's location with your ads (Correct answer)
- Blocking competitor ads from appearing in your area
- Acquiring competitor domain names for local SEO
- Copying a competitor's ad creative for local campaigns
Correct answer: Targeting users near a competitor's location with your ads
Geo-conquesting targets consumers who are near or entering a competitor's physical location to lure them away with relevant offers.
Question 2: Which technology uses small Bluetooth transmitters to send targeted messages to nearby mobile devices?
- Beacon technology (Correct answer)
- NFC tags
- GPS satellites
- Cell tower triangulation
Correct answer: Beacon technology
Beacons are small Bluetooth Low Energy (BLE) devices that detect nearby smartphones and trigger location-specific notifications or content.
Question 3: What does the term 'dwell time' refer to in location-based advertising analytics?
- The duration a user spends within a defined geographic area (Correct answer)
- The time between seeing an ad and making a purchase
- How long an ad is displayed on a user's screen
- The loading time of a location-based ad creative
Correct answer: The duration a user spends within a defined geographic area
Dwell time measures how long a consumer remains within a specific geofenced area, indicating engagement level with that location.
Question 4: A retailer sets up a geofence with a 500-meter radius around their store. What triggers an ad to be served?
- A user's mobile device enters the defined geofenced area (Correct answer)
- A user searches for the retailer's brand name online
- A user connects to the store's Wi-Fi network
- A user scans a QR code near the store entrance
Correct answer: A user's mobile device enters the defined geofenced area
Geofencing triggers actions when a mobile device crosses the virtual boundary of the defined geographic area.
Question 5: What is a key privacy concern specific to location-based mobile advertising in the United States?
- Collecting precise location data without explicit user opt-in consent (Correct answer)
- Using generic city-level targeting in display ads
- Showing ads based on device operating system type
- Delivering ads during specific times of day
Correct answer: Collecting precise location data without explicit user opt-in consent
U.S. privacy regulations and platform policies increasingly require explicit opt-in consent before apps can collect and use precise location data for advertising.
Question 6: Which metric best measures the offline effectiveness of a location-based mobile ad campaign?
- Foot traffic attribution showing store visits after ad exposure (Correct answer)
- Click-through rate on the mobile ad unit
- Number of impressions served within the geofence
- Cost per thousand impressions for the campaign
Correct answer: Foot traffic attribution showing store visits after ad exposure
Foot traffic attribution connects ad exposure to subsequent physical store visits, directly measuring the offline impact of location-based campaigns.
Mobile Marketing FREE Mobile Marketing Location-Based Mobile Advertising Questions and Answers 2
What is geo-conquesting in location-based mobile advertising?