Mobile Marketing FREE Mobile Marketing Location-Based Mobile Advertising Questions and Answers 2

Question 1

What is geo-conquesting in location-based mobile advertising?

Accepted Answer

Targeting users near a competitor's location with your ads

Answer

Blocking competitor ads from appearing in your area

Answer

Acquiring competitor domain names for local SEO

Answer

Copying a competitor's ad creative for local campaigns

Question 2

Which technology uses small Bluetooth transmitters to send targeted messages to nearby mobile devices?

Accepted Answer

Beacon technology

Answer

NFC tags

Answer

GPS satellites

Answer

Cell tower triangulation

Question 3

What does the term 'dwell time' refer to in location-based advertising analytics?

Accepted Answer

The duration a user spends within a defined geographic area

Answer

The time between seeing an ad and making a purchase

Answer

How long an ad is displayed on a user's screen

Answer

The loading time of a location-based ad creative

Question 4

A retailer sets up a geofence with a 500-meter radius around their store. What triggers an ad to be served?

Accepted Answer

A user's mobile device enters the defined geofenced area

Answer

A user searches for the retailer's brand name online

Answer

A user connects to the store's Wi-Fi network

Answer

A user scans a QR code near the store entrance

Question 5

What is a key privacy concern specific to location-based mobile advertising in the United States?

Accepted Answer

Collecting precise location data without explicit user opt-in consent

Answer

Using generic city-level targeting in display ads

Answer

Showing ads based on device operating system type

Answer

Delivering ads during specific times of day

Question 6

Which metric best measures the offline effectiveness of a location-based mobile ad campaign?

Accepted Answer

Foot traffic attribution showing store visits after ad exposure

Answer

Click-through rate on the mobile ad unit

Answer

Number of impressions served within the geofence

Answer

Cost per thousand impressions for the campaign