Mobile Marketing FREE Mobile Marketing Fundamentals Questions and Answers 2

Question 1

Which mobile marketing metric measures the percentage of users who return to an app within 30 days of installation?

Accepted Answer

Retention rate

Answer

Retention rate tracks the percentage of users who continue using an app after a specific period following installation.

Question 2

What is the primary advantage of using geofencing in mobile marketing campaigns?

Accepted Answer

Targeting users based on their real-time physical location

Answer

Geofencing creates virtual boundaries around physical locations to trigger targeted messages when users enter or exit those areas.

Question 3

In mobile advertising, what does a DCO platform enable marketers to do?

Accepted Answer

Dynamically customize ad creatives based on user data

Answer

Dynamic Creative Optimization (DCO) automatically assembles and serves personalized ad variations based on audience data and context.

Question 4

Which regulation requires mobile apps to obtain explicit user consent before tracking activity across other companies' apps and websites in the US market?

Accepted Answer

Apple's App Tracking Transparency (ATT)

Answer

Apple's ATT framework, introduced in iOS 14.5, requires apps to request user permission before tracking their activity across other apps and websites.

Question 5

What is the key difference between a progressive web app (PWA) and a native mobile app for marketing purposes?

Accepted Answer

PWAs run in a browser and don't require app store installation

Answer

PWAs are web applications that provide app-like experiences through the browser without requiring download from an app store.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

Mobile Marketing FREE Mobile Marketing Fundamentals Questions and Answers 2