Mobile Marketing FREE Mobile Marketing Fundamentals Questions and Answers 2 — Questions and Answers
Question 1: Which mobile marketing metric measures the percentage of users who return to an app within 30 days of installation?
- Retention rate (Correct answer)
- Churn rate
- Conversion rate
- Bounce rate
Correct answer: Retention rate
Retention rate tracks the percentage of users who continue using an app after a specific period following installation.
Question 2: What is the primary advantage of using geofencing in mobile marketing campaigns?
- Targeting users based on their real-time physical location (Correct answer)
- Reducing app development costs
- Improving app store search rankings
- Increasing email open rates
Correct answer: Targeting users based on their real-time physical location
Geofencing creates virtual boundaries around physical locations to trigger targeted messages when users enter or exit those areas.
Question 3: In mobile advertising, what does a DCO platform enable marketers to do?
- Dynamically customize ad creatives based on user data (Correct answer)
- Compress video files for faster loading
- Track in-store foot traffic
- Manage app store listings
Correct answer: Dynamically customize ad creatives based on user data
Dynamic Creative Optimization (DCO) automatically assembles and serves personalized ad variations based on audience data and context.
Question 4: Which regulation requires mobile apps to obtain explicit user consent before tracking activity across other companies' apps and websites in the US market?
- Apple's App Tracking Transparency (ATT) (Correct answer)
- CAN-SPAM Act
- COPPA
- Section 230
Correct answer: Apple's App Tracking Transparency (ATT)
Apple's ATT framework, introduced in iOS 14.5, requires apps to request user permission before tracking their activity across other apps and websites.
Question 5: What is the key difference between a progressive web app (PWA) and a native mobile app for marketing purposes?
- PWAs run in a browser and don't require app store installation (Correct answer)
- PWAs offer better hardware access than native apps
- Native apps cannot send push notifications
- PWAs are always faster than native apps
Correct answer: PWAs run in a browser and don't require app store installation
PWAs are web applications that provide app-like experiences through the browser without requiring download from an app store.
Question 6: Which mobile marketing strategy uses short-form vertical video content typically lasting 15-60 seconds to engage audiences?
- Short-form video marketing on platforms like TikTok and Reels (Correct answer)
- QR code campaigns
- SMS drip sequences
- Mobile wallet marketing
Correct answer: Short-form video marketing on platforms like TikTok and Reels
Short-form vertical video on platforms like TikTok, Instagram Reels, and YouTube Shorts has become a dominant mobile marketing format for engagement.
Mobile Marketing FREE Mobile Marketing Fundamentals Questions and Answers 2
Which mobile marketing metric measures the percentage of users who return to an app within 30 days of installation?