Marketing Cloud Software Marketing Cloud Journey Builder 3

Question 1

What is the function of the 'Update Contact' activity in Journey Builder?

Accepted Answer

Updates a field value on the contact record during the journey

Answer

The Update Contact activity writes a new value to a specified field on the contact's record in Contact Builder as they pass through the journey.

Question 2

Which Journey Builder activity is used to add or remove a contact from a Salesforce CRM campaign?

Accepted Answer

Salesforce Activity

Answer

The Salesforce Activity within Journey Builder enables adding or removing contacts from Salesforce CRM campaigns and updating CRM records.

Question 3

What does 'contact exit criteria' do in a Journey Builder journey?

Accepted Answer

Specifies conditions that, when met, remove a contact from the journey immediately

Answer

Contact exit criteria define conditions that, when satisfied, will immediately remove a contact from the journey regardless of their current step.

Question 4

What type of message can Journey Builder send via the MobileConnect channel?

Accepted Answer

SMS messages

Answer

Journey Builder integrates with MobileConnect to send SMS text messages to contacts as part of a multi-channel journey.

Question 5

What is the role of 'journey history' in Journey Builder?

Accepted Answer

It provides an audit log of contact activity and step completions within a journey

Answer

Journey history provides an audit trail of each contact's progress through the journey, including which steps they completed and when.

Marketing Cloud Software Practice Test