FREE Salesforce Marketing Cloud Email Specialist Question and Answers

Question 1

Extensible data is removed after:

Accepted Answer

6 months

Answer

5 years

Answer

2 year

Answer

3 months

Question 2

What are some tactics that businesses can use to prevent being blacklisted?

Accepted Answer

Using double-opt in

Answer

Purchasing good quality data from a reliable source

Answer

Sending emails with appealing promotions

Answer

Using bright colors on their header image

Question 3

Adding new contacts to an event data source is indicated by a fire event, which is an activity that...

Accepted Answer

Journey Builder

Answer

Content Canvas

Answer

Data extension

Answer

Automation studio

Question 4

To fill a new data extension, you would like to impartially choose subscribers from a source data extension. What kind of data extension do you intend to employ?

Accepted Answer

Answer

Standard data extension (with additional configuration)

Answer

Random data extension

Answer

Non-biased data extension

Answer

Filtered data extension

Question 5

What needs to be enabled in your account for you to use the Data Extension Import Wizard?

Accepted Answer

Enhanced FTP

Answer

Enchanted FPT

Answer

Enhanced FTAF

Answer

Amplified FTP

Question 6

You have properties for subscribers that are monetary values, such £3.99. Where can you keep the data on these attributes?

Accepted Answer

Data extensions

Answer

List

Answer

Groups

Answer

List and Data extensions

Question 7

Which one of these is in violation of the CAN-SPAM Act?

Accepted Answer

Launch dictionary attacks

Answer

Launch rail attacks

Answer

Launch relay attacks

Answer

Launch rerouting attacks