FREE Salesforce Marketing Cloud Email Specialist Question and Answers
Which one of these is in violation of the CAN-SPAM Act?
Explanation:
A dictionary attack is a methodical approach to password guessing that uses a large number of common words and their straightforward variations. The name of the attack comes from the fact that attackers employ huge lists of the most popular pet names, fictional characters, and dictionary phrases. Additionally, they convert some letters to digits or other special characters, such as "p@ssw0rd."
What needs to be enabled in your account for you to use the Data Extension Import Wizard?
Explanation:
In order to import and export files into and out of Salesforce Marketing Cloud, storage is provided by the Marketing Cloud Enhanced FTP. Under the Setup area in the upper-right corner, you can change your password and access your FTP credentials: Configuration of Marketing Cloud.
Adding new contacts to an event data source is indicated by a fire event, which is an activity that...
Explanation:
The customer journey builder in Marketing Cloud called Journey Builder enables you to construct successful campaigns based on the data and behaviors of your contacts. You may combine the features of various Marketing Cloud studios to engage contacts across channels.
To fill a new data extension, you would like to impartially choose subscribers from a source data extension. What kind of data extension do you intend to employ?
Explanation:
You can choose subscribers at random from a source data extension by using a random data extension. To derive a random data extension, just like with a filtered data extension, you require a standard data extension.
You have properties for subscribers that are monetary values, such £3.99. Where can you keep the data on these attributes?
Explanation:
In Marketing Cloud, data extensions are available to "satisfy the need for flexible data storage." They are flexible, allowing you to create a table that holds your data exactly the way you need it to be organized within the app database.
Extensible data is removed after:
Explanation:
In order to maintain the record counts in line with your ongoing personalization and segmentation demands, data that exceeds the retention limitations will be permanently erased. Inactive data extensions are automatically deleted after six months under the data extension retention policy. Every night, the deleting procedure runs.
What are some tactics that businesses can use to prevent being blacklisted?
Explanation:
A double opt-in adds a second step to the opt-in process for email subscriptions, asking a user to confirm both their interest and their email address. Double opt-ins indicate a higher level of user interest, however, marketers have praised and criticized its efficacy.