Marketing Cloud Software Marketing Cloud Mobile Studio

Question 1

What are the two main channels managed within Marketing Cloud Mobile Studio?

Accepted Answer

SMS/MMS (MobileConnect) and push notifications/in-app messaging (MobilePush)

Answer

Push notifications and in-app messages only

Answer

SMS and email

Answer

WhatsApp and SMS

Question 2

What is required before a contact can receive SMS messages via MobileConnect in the US?

Accepted Answer

Explicit opt-in consent, typically via a keyword reply to a short code

Answer

An email opt-in confirmation

Answer

A signed data processing agreement

Answer

Verification of the contact's phone number via a voice call

Question 3

What is a 'Short Code' in MobileConnect?

Accepted Answer

A 5-6 digit phone number used by businesses to send and receive high-volume SMS messages

Answer

A short URL used to track clicks in SMS messages

Answer

An abbreviated discount code included in promotional texts

Answer

A short promotional code displayed in a marketing email

Question 4

What MobileConnect feature allows contacts to opt out of SMS messages by sending a specific word?

Accepted Answer

Keyword Management

Answer

Opt-Out Trigger

Answer

Stop Command Processing

Answer

Unsubscribe Automation

Question 5

What is a 'MobilePush' app in the context of Marketing Cloud?

Accepted Answer

A mobile application that has been registered with Marketing Cloud to enable push notification delivery

Answer

A mobile-optimized email template in Marketing Cloud

Answer

A standalone Marketing Cloud product for mobile analytics

Answer

A browser-based tool for designing mobile campaigns

Question 6

What data is captured about a mobile app user when they install and open an app integrated with MobilePush?

Accepted Answer

Device token, device type, locale, and app version, creating a device record in Marketing Cloud

Answer

Only the device's GPS coordinates

Answer

Only the contact's email address if provided during registration

Answer

Only the time and date of the first app open