Marketing Cloud Software Marketing Cloud Mobile Studio 1 — Questions and Answers
Question 1: What are the two main channels managed within Marketing Cloud Mobile Studio?
- Push notifications and in-app messages only
- SMS/MMS (MobileConnect) and push notifications/in-app messaging (MobilePush) (Correct answer)
- SMS and email
- WhatsApp and SMS
Correct answer: SMS/MMS (MobileConnect) and push notifications/in-app messaging (MobilePush)
Mobile Studio encompasses MobileConnect for SMS/MMS messaging and MobilePush for mobile app push notifications and in-app messaging.
Question 2: What is required before a contact can receive SMS messages via MobileConnect in the US?
- An email opt-in confirmation
- Explicit opt-in consent, typically via a keyword reply to a short code (Correct answer)
- A signed data processing agreement
- Verification of the contact's phone number via a voice call
Correct answer: Explicit opt-in consent, typically via a keyword reply to a short code
US regulations (TCPA) require express written consent before sending marketing SMS; MobileConnect manages this through keyword-based opt-in to a short code.
Question 3: What is a 'Short Code' in MobileConnect?
- A short URL used to track clicks in SMS messages
- A 5-6 digit phone number used by businesses to send and receive high-volume SMS messages (Correct answer)
- An abbreviated discount code included in promotional texts
- A short promotional code displayed in a marketing email
Correct answer: A 5-6 digit phone number used by businesses to send and receive high-volume SMS messages
A Short Code is a 5-6 digit number registered with carriers that businesses use to send high-volume, application-to-person SMS messages at scale.
Question 4: What MobileConnect feature allows contacts to opt out of SMS messages by sending a specific word?
- Opt-Out Trigger
- Keyword Management (Correct answer)
- Stop Command Processing
- Unsubscribe Automation
Correct answer: Keyword Management
MobileConnect Keyword Management processes standard opt-out keywords like STOP, which automatically unsubscribes the contact from further SMS messages as required by carrier regulations.
Question 5: What is a 'MobilePush' app in the context of Marketing Cloud?
- A mobile-optimized email template in Marketing Cloud
- A mobile application that has been registered with Marketing Cloud to enable push notification delivery (Correct answer)
- A standalone Marketing Cloud product for mobile analytics
- A browser-based tool for designing mobile campaigns
Correct answer: A mobile application that has been registered with Marketing Cloud to enable push notification delivery
A MobilePush app refers to a mobile application whose push notification capability has been registered and configured within Marketing Cloud to enable send-from-platform messaging.
Question 6: What data is captured about a mobile app user when they install and open an app integrated with MobilePush?
- Only the device's GPS coordinates
- Device token, device type, locale, and app version, creating a device record in Marketing Cloud (Correct answer)
- Only the contact's email address if provided during registration
- Only the time and date of the first app open
Correct answer: Device token, device type, locale, and app version, creating a device record in Marketing Cloud
When a user installs and opens a MobilePush-integrated app, Marketing Cloud captures device token, device type, locale, app version, and other attributes to create a contact device record.
Marketing Cloud Software Marketing Cloud Mobile Studio 1
What are the two main channels managed within Marketing Cloud Mobile Studio?