Free Salesforce Marketing Cloud Administrator Question and Answers

Question 1

Which two data structures could be set up to show up in the Subscription Center right out of the box? Select two answers.

Accepted Answer

Publication Lists

Answer

Groups

Answer

Data Extensions

Question 2

The Northern Trails Outfitters Marketing Cloud administrator wants to use Advertising Studio to create an audience that resembles their most valuable clients.

Which network(s) directly support Advertising Studio lookalike audiences?

Accepted Answer

Facebook and Twitter

Answer

Facebook

Answer

Twitter

Answer

Google and Facebook

Question 3

The marketing team requests a Marketing Cloud admin to make sure emails include a default Header and Footer.

Where may this be created under Setup?

Accepted Answer

Account Settings

Answer

Content Builder Settings

Answer

Campaign Settings

Answer

Emails Studio Settings

Question 4

When sending emails from Email Studio, a Marketing Cloud administrator wishes to make sure the subject line does not contain the [PREVIEW] testing prefix.

How can the administrator stop the prefix from being deployed in live sends?

Accepted Answer

Add [PREVIEW] to the subject line validation list

Answer

Wrap the subject line with AMPscript

Answer

Require several campaign approvals

Answer

Use Proof instead of [PREVIEW]

Question 5

In order to prevent the exploitation of consumer data, Northern Trail Outfitters' governance team provided them with a list of requirements. Users of the Marketing Cloud should still be able to view data inside the system, but they should not be able to export data without the governance team's permission.

What feature would make it possible to meet this requirement?

Accepted Answer

Export Email Allowlist

Answer

IP Allowlist

Answer

Audit Trail

Answer

Identity Verification

Question 6

In Marketing Cloud, Northern Trail Outfitters wants a data structure that will keep them from tripling or even tripping over duplicate records.

When using the same account for both the MobilePush and Email channels, how should the data model's unique identity be set up?

Accepted Answer

Control the Contact Key values strategically and use it to connect records from different channels.

Answer

To find and remove duplicate Contact Keys, use a third-party system.

Answer

Manage the Contact Key values in Email strategically, but let Marketing Cloud automatically tie records from MobilePush when necessary.

Answer

Use the automatically created keys Marketing Cloud provided when creating the record for each channel used.

Question 7

Northern Trail Outfitters wishes to sync Contact data from Salesforce CRM using synchronized data sources. To lessen the quantity of data transferred, they only want to sync the records they are able to send.
What are the two filtering options available for the Contact synchronized object configuration?

Accepted Answer

Choose every record that has an email address.

Answer

Choose all the records that have opened emails over the previous six months.

Answer

Choose every record where the HasOptedOutofEmail flag is FALSE.