Marketing Cloud Software Marketing Cloud Journey Builder

Question 1

What is the primary purpose of Journey Builder in Salesforce Marketing Cloud?

Accepted Answer

To automate multi-step customer journeys across channels

Answer

To create email templates

Answer

To manage subscriber lists

Answer

To generate marketing reports

Question 2

Which entry source in Journey Builder allows contacts to enter based on a scheduled data extension?

Accepted Answer

Data Extension Entry

Answer

Event Entry

Answer

API Entry

Answer

Salesforce Data Entry

Question 3

What does a Decision Split activity in Journey Builder do?

Accepted Answer

Routes contacts based on attribute or activity-based criteria

Answer

Sends a random subset of contacts down different paths

Answer

Splits contacts based on engagement data

Answer

Divides contacts equally between two paths

Question 4

What is the maximum number of versions a single Journey in Journey Builder can have?

Accepted Answer

Unlimited

Answer

5

Answer

10

Answer

25

Question 5

Which Journey Builder activity pauses a contact for a set period before moving to the next step?

Accepted Answer

Wait Activity

Answer

Random Split

Answer

Engagement Split

Answer

Einstein STO

Question 6

What does an Engagement Split activity evaluate in Journey Builder?

Accepted Answer

Whether a contact opened or clicked a previous email

Answer

Geographic location of the contact

Answer

The contact's purchase history

Answer

The time zone of the contact