Marketing Cloud Software Marketing Cloud Journey Builder 1 — Questions and Answers
Question 1: What is the primary purpose of Journey Builder in Salesforce Marketing Cloud?
- To create email templates
- To automate multi-step customer journeys across channels (Correct answer)
- To manage subscriber lists
- To generate marketing reports
Correct answer: To automate multi-step customer journeys across channels
Journey Builder automates personalized, multi-step customer journeys across email, SMS, push, and other channels.
Question 2: Which entry source in Journey Builder allows contacts to enter based on a scheduled data extension?
- Event Entry
- API Entry
- Salesforce Data Entry
- Data Extension Entry (Correct answer)
Correct answer: Data Extension Entry
Data Extension Entry allows contacts to enter a journey on a scheduled basis from a specified data extension.
Question 3: What does a Decision Split activity in Journey Builder do?
- Sends a random subset of contacts down different paths
- Splits contacts based on engagement data
- Routes contacts based on attribute or activity-based criteria (Correct answer)
- Divides contacts equally between two paths
Correct answer: Routes contacts based on attribute or activity-based criteria
A Decision Split routes contacts down different paths based on defined attribute or activity-based criteria such as field values.
Question 4: What is the maximum number of versions a single Journey in Journey Builder can have?
- 5
- 10
- 25
- Unlimited (Correct answer)
Correct answer: Unlimited
Journey Builder allows unlimited versioning so marketers can update journeys without stopping active contacts.
Question 5: Which Journey Builder activity pauses a contact for a set period before moving to the next step?
- Random Split
- Wait Activity (Correct answer)
- Engagement Split
- Einstein STO
Correct answer: Wait Activity
The Wait Activity holds a contact for a specified duration or until a defined date/time before advancing them in the journey.
Question 6: What does an Engagement Split activity evaluate in Journey Builder?
- Geographic location of the contact
- Whether a contact opened or clicked a previous email (Correct answer)
- The contact's purchase history
- The time zone of the contact
Correct answer: Whether a contact opened or clicked a previous email
An Engagement Split branches the journey based on whether a contact opened or clicked a specific email sent earlier in the journey.
Marketing Cloud Software Marketing Cloud Journey Builder 1
What is the primary purpose of Journey Builder in Salesforce Marketing Cloud?