Marketing Cloud Software Cheat Sheet 2026
The 30 highest-yield Marketing Cloud Software facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.
- What is the primary purpose of Journey Builder in Salesforce Marketing Cloud? → To automate multi-step customer journeys across channels
- Which Automation Studio activity is specifically designed to move files to or from the Marketing Cloud Enhanced FTP site? → File Transfer Activity
- What MobileConnect feature allows contacts to opt out of SMS messages by sending a specific word? → Keyword Management
- What is the purpose of the 'Data Extract' activity in Automation Studio? → To export data from Marketing Cloud data extensions into a file for FTP delivery
- Which entry source in Journey Builder allows contacts to enter based on a scheduled data extension? → Data Extension Entry
- Which permission is required in Marketing Cloud to manage Advertising Studio audiences? → Advertising Studio User role
- What is the primary function of Salesforce Marketing Cloud Advertising Studio? → Managing and synchronizing CRM audiences with digital advertising platforms
- What is the primary purpose of Automation Studio in Salesforce Marketing Cloud? → To automate multi-step marketing workflows and data management tasks
- Extensible data is removed after: → 6 months
- What is a 'Long Code' in MobileConnect and when is it typically used? → A 10-digit standard phone number used for lower-volume, more conversational SMS messaging
- In Automation Studio, what does the 'Script Activity' allow a marketer or developer to execute? → Server-Side JavaScript (SSJS) or AMPscript for data processing
- What US regulation primarily governs SMS marketing compliance in MobileConnect? → TCPA (Telephone Consumer Protection Act)
- What business objective is Advertising Studio's 'Retargeting' feature designed to support? → Re-engaging known contacts who have previously interacted with the brand
- What data can be used to create an audience in Advertising Studio? → Email addresses, phone numbers, and mobile device IDs
- What format does Marketing Cloud Intelligence use for its API connections to external platforms? → RESTful API with OAuth authentication
- Which Advertising Studio feature helps coordinate ad suppression during an active email journey? → Journey Builder Ad Activity
- What does 'server-side personalization' in Marketing Cloud Personalization enable compared to client-side? → Faster page loading with personalization applied before HTML is delivered to the browser
- What type of message can Journey Builder send via the MobileConnect channel? → SMS messages
- What happens to active contacts when a Journey is stopped in Journey Builder? → They remain paused at their current step until the journey resumes
- What is an 'Einstein Recipe' designed to optimize in Marketing Cloud Personalization? → Product or content recommendation relevance using machine learning
- What is a 'Short Code' in MobileConnect? → A 5-6 digit phone number used by businesses to send and receive high-volume SMS messages
- What does 'hashing' refer to when uploading customer data to ad platforms via Advertising Studio? → Converting PII like email addresses into irreversible fixed-length strings before upload
- When an automation in Automation Studio is set to 'Run Once,' what does this mean? → The automation executes a single time at the scheduled start and does not repeat
- You have properties for subscribers that are monetary values, such £3.99. Where can you keep the data on these attributes? → Data extensions
- An SQL Query Activity in Automation Studio writes its output to which destination? → A specified target data extension in Marketing Cloud
- Adding new contacts to an event data source is indicated by a fire event, which is an activity that... → Journey Builder
- What does an Engagement Split activity evaluate in Journey Builder? → Whether a contact opened or clicked a previous email
- What is a 'Recipe' in Marketing Cloud Personalization? → An algorithm that determines what content or product recommendations to show a customer
- What is a 'Lead Capture' feature in Advertising Studio used for? → Automatically importing leads from Facebook Lead Ads into Marketing Cloud
- What does the 'Einstein AI' capability in Marketing Cloud Intelligence provide? → AI-powered anomaly detection, insights, and performance predictions on marketing data
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