Marketing Cloud Software Cheat Sheet 2026

The 30 highest-yield Marketing Cloud Software facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. What is the primary purpose of Journey Builder in Salesforce Marketing Cloud? → To automate multi-step customer journeys across channels
2. When configuring a Triggered Send Definition, what does setting the 'Priority' field to 'High' affect? → The triggered send is processed before lower-priority triggered sends in the queue
3. Which Automation Studio activity is specifically designed to move files to or from the Marketing Cloud Enhanced FTP site? → File Transfer Activity
4. What MobileConnect feature allows contacts to opt out of SMS messages by sending a specific word? → Keyword Management
5. Which Marketing Cloud feature allows marketers to send personalized content blocks based on subscriber attributes without creating separate emails? → Dynamic Content
6. What is the purpose of the 'Data Extract' activity in Automation Studio? → To export data from Marketing Cloud data extensions into a file for FTP delivery
7. Which entry source in Journey Builder allows contacts to enter based on a scheduled data extension? → Data Extension Entry
8. Which permission is required in Marketing Cloud to manage Advertising Studio audiences? → Advertising Studio User role
9. In Marketing Cloud Connect, what is the primary function of the 'Synchronized Data Extensions'? → Mirror Salesforce CRM objects (Leads, Contacts) into Marketing Cloud
10. In AMPscript, which function retrieves a value from a data extension row matching a specific key? → Lookup()
11. What is the primary function of Salesforce Marketing Cloud Advertising Studio? → Managing and synchronizing CRM audiences with digital advertising platforms
12. What is the primary purpose of Automation Studio in Salesforce Marketing Cloud? → To automate multi-step marketing workflows and data management tasks
13. An Automation Studio automation fails at a Query Activity step with error 'Target DE is read-only.' What is the MOST likely cause? → The running user's role lacks Update permission on the target folder
14. Extensible data is removed after: → 6 months
15. Which Marketing Cloud capability allows you to personalize website content in real time based on known subscriber behavior and CRM data? → Interaction Studio (now Personalization)
16. What is a 'Long Code' in MobileConnect and when is it typically used? → A 10-digit standard phone number used for lower-volume, more conversational SMS messaging
17. In Automation Studio, what does the 'Script Activity' allow a marketer or developer to execute? → Server-Side JavaScript (SSJS) or AMPscript for data processing
18. What US regulation primarily governs SMS marketing compliance in MobileConnect? → TCPA (Telephone Consumer Protection Act)
19. What business objective is Advertising Studio's 'Retargeting' feature designed to support? → Re-engaging known contacts who have previously interacted with the brand
20. What data can be used to create an audience in Advertising Studio? → Email addresses, phone numbers, and mobile device IDs
21. A marketer wants to re-engage subscribers who have not opened any email in 90 days. Which Journey Builder entry source is most appropriate? → Data Extension Entry — scheduled re-entry
22. What is 'Contact Builder' primarily used for in Marketing Cloud? → Linking data extensions to a unified contact record and defining attribute groups
23. What format does Marketing Cloud Intelligence use for its API connections to external platforms? → RESTful API with OAuth authentication
24. Which Advertising Studio feature helps coordinate ad suppression during an active email journey? → Journey Builder Ad Activity
25. When configuring a transactional send in Marketing Cloud, which send classification type should be used to ensure delivery even to unsubscribed addresses? → Transactional
26. What does 'server-side personalization' in Marketing Cloud Personalization enable compared to client-side? → Faster page loading with personalization applied before HTML is delivered to the browser
27. Which send classification setting controls whether unsubscribes from a send are applied at the business unit level or the enterprise level? → Publication List assignment
28. What type of message can Journey Builder send via the MobileConnect channel? → SMS messages
29. What happens to active contacts when a Journey is stopped in Journey Builder? → They remain paused at their current step until the journey resumes
30. What does the 'All Subscribers' list represent in Email Studio? → The master list of every email address ever sent to in the account